{
  "docId": "019dd923-5f6a-713a-9a82-7384da5a7f83",
  "docSlug": "mVOdpmmeTIxfJ40fzJNt",
  "documentTitle": "Read the 15-slide pitch deck that helped Babylist nab a $40 million Series C from investors such as Norwest Venture Partners and Jay-Z's Marcy Venture Partners",
  "authorId": "Pitchdecks",
  "authorName": "Babylist",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.773,
  "pageNumber": 9,
  "pageCount": 15,
  "prevPage": 8,
  "nextPage": 10,
  "slideType": "traction",
  "function": "show_traction",
  "density": "overcrowded",
  "nDataPoints": 15,
  "notes": "Includes a bar chart of active users, a tweet, app store ratings, and a testimonial.",
  "elementsJson": [
    "action_title",
    "paragraph",
    "bar_chart_vertical",
    "screenshot",
    "quote_block"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5f6a-713a-9a82-7384da5a7f83/9",
  "deckHref": "/decks/019dd923-5f6a-713a-9a82-7384da5a7f83",
  "deckJsonHref": "/decks/019dd923-5f6a-713a-9a82-7384da5a7f83.json",
  "deckAnchorHref": "/decks/019dd923-5f6a-713a-9a82-7384da5a7f83#slide-9",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Registrant NPS is 71, up from 58 in 2018.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-d521-73bf-9b9f-e0ab4d6cfe12",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.5,
        "w": 0.35,
        "x": 0.35,
        "y": 0.35
      },
      "kind": "chart",
      "text": "Active Users by Quarter",
      "attrs": null,
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d43e8a57-1fd3-4c56-98d0-a47e09a224a2",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.55,
        "w": 0.25,
        "x": 0.73,
        "y": 0.05
      },
      "kind": "image",
      "text": "App Store Ratings and Reviews",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4e782306-16f5-4540-beb8-1727ba59637a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.35,
        "x": 0.35,
        "y": 0.05
      },
      "kind": "image",
      "text": "Tweet from Kate McNaboe Gold",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "75e7165d-9a2b-4d14-ac6b-77490e5cf0fc",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "NPS: 71",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-d521-73bf-9b9f-eb2063ee63c3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.25,
        "x": 0.05,
        "y": 0.8
      },
      "kind": "paragraph",
      "text": "Registrant NPS is 71, up from 58 in 2018.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7e04cbd1-3640-452d-9847-edd4785e1ff8",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "quote",
      "text": "I swear the @babylist marketing team (or whoever curates articles for their weekly newsletter) lives inside my brain and knows all of my thoughts and feelings. — Kate McNaboe Gold",
      "attrs": null,
      "subkind": null,
      "toolName": "Authority citation",
      "toolSlug": "authority-citation",
      "confidence": null,
      "componentId": "019dd952-d521-73bf-9b9f-e5eec2ab3fca",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.3,
        "x": 0.05,
        "y": 0.1
      },
      "kind": "title",
      "text": "Our viral product and strong NPS have led to consistent user growth",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5c76a5a5-b76c-4991-93d7-4d391e06909f",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Social Proof",
      "slug": "social-proof",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "d8b98bcc-93b6-4603-9717-e6739ff0e58a",
      "evidence": "The slide includes a quote from a satisfied customer and shows a high NPS score.",
      "confidence": 0.9
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 9,
      "from": 7,
      "beatId": "8689a9c7-fb75-4ad8-b890-01ef3e246f28",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Business Model",
      "beatSlug": "sequoia-pitch-business-model",
      "evidence": "Slides 7-9 detail Babylist's business model and revenue streams",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}