{
  "docId": "019dd923-5f6a-713a-9a82-7384da5a7f83",
  "docSlug": "mVOdpmmeTIxfJ40fzJNt",
  "documentTitle": "Read the 15-slide pitch deck that helped Babylist nab a $40 million Series C from investors such as Norwest Venture Partners and Jay-Z's Marcy Venture Partners",
  "authorId": "Pitchdecks",
  "authorName": "Babylist",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.773,
  "pageNumber": 3,
  "pageCount": 15,
  "prevPage": 2,
  "nextPage": 4,
  "slideType": "market_sizing",
  "function": "size_opportunity",
  "density": "dense",
  "nDataPoints": 7,
  "notes": "Data sourced from Statista.",
  "elementsJson": [
    "headline_text",
    "subtitle_text",
    "bar_chart_vertical",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5f6a-713a-9a82-7384da5a7f83/3",
  "deckHref": "/decks/019dd923-5f6a-713a-9a82-7384da5a7f83",
  "deckJsonHref": "/decks/019dd923-5f6a-713a-9a82-7384da5a7f83.json",
  "deckAnchorHref": "/decks/019dd923-5f6a-713a-9a82-7384da5a7f83#slide-3",
  "components": [
    {
      "bbox": {
        "h": 0.55,
        "w": 0.78,
        "x": 0.11,
        "y": 0.33
      },
      "kind": "chart",
      "text": "Bar chart showing market size from 67.35B in 2020 to 88.72B in 2026",
      "attrs": null,
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "11d01161-7682-45fe-86a7-438cce3809dd",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Market Size: $88.72bn",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-d521-73bf-9b9d-af5444093de5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.45,
        "x": 0.046,
        "y": 0.18
      },
      "kind": "paragraph",
      "text": "Baby care products market size worldwide 2020-2026 (in billions of U.S. dollars)*",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ffb098cf-05b8-4540-96b0-a0ea674cb68a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.25,
        "x": 0.13,
        "y": 0.09
      },
      "kind": "source-note",
      "text": "Note(s): Worldwide; 2020. Further information regarding this statistic can be found on page 28. Source(s): Statista; 21 WFMJ; ID 258435",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9acd1792-964b-41c7-bcc0-d029b4d4f747",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.35,
        "x": 0.046,
        "y": 0.085
      },
      "kind": "title",
      "text": "Babies Drive Spending",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5d3ebe46-26ba-4253-b22b-3799dfde7b55",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Chartjunk Elimination",
      "slug": "chartjunk-elimination",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "8a06e89c-bc6a-47dd-816c-888e917412de",
      "evidence": "The bar chart is simple and clear, with minimal distractions.",
      "confidence": 0.7
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 3,
      "from": 2,
      "beatId": "4dd6022d-5d50-4cee-8651-4b70b81c69e0",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Problem",
      "beatSlug": "sequoia-pitch-problem",
      "evidence": "Slides 2-3 introduce the market opportunity and Babylist's role",
      "position": 0,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [
    {
      "to": 6,
      "from": 2,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "034ef7a0-a499-48ef-9bda-3fff4934f54e",
      "evidence": "The deck presents a clear 'why' for Babylist's existence and value proposition",
      "position": 0,
      "objective": "Why Babylist?",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.7,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}