{
  "docId": "019dd923-5f6a-713a-9a82-7384da5a7f83",
  "docSlug": "mVOdpmmeTIxfJ40fzJNt",
  "documentTitle": "Read the 15-slide pitch deck that helped Babylist nab a $40 million Series C from investors such as Norwest Venture Partners and Jay-Z's Marcy Venture Partners",
  "authorId": "Pitchdecks",
  "authorName": "Babylist",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.773,
  "pageNumber": 10,
  "pageCount": 15,
  "prevPage": 9,
  "nextPage": 11,
  "slideType": "unfair_advantage",
  "function": "present_solution",
  "density": "dense",
  "nDataPoints": 1,
  "notes": "The text for 'High Intent' and 'No Low-Funnel CACs' is identical in the provided image.",
  "elementsJson": [
    "headline_text",
    "icon_grid"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5f6a-713a-9a82-7384da5a7f83/10",
  "deckHref": "/decks/019dd923-5f6a-713a-9a82-7384da5a7f83",
  "deckJsonHref": "/decks/019dd923-5f6a-713a-9a82-7384da5a7f83.json",
  "deckAnchorHref": "/decks/019dd923-5f6a-713a-9a82-7384da5a7f83#slide-10",
  "components": [
    {
      "bbox": {
        "h": 0.06,
        "w": 0.06,
        "x": 0.895,
        "y": 0.165
      },
      "kind": "image",
      "text": "baby icon",
      "attrs": null,
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7e5db434-043d-441c-9d57-4080a1ce68f0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.4,
        "w": 0.2,
        "x": 0.52,
        "y": 0.4
      },
      "kind": "list",
      "text": "NO LOW-FUNNEL CACS: Parents and friends are making on average 100 product decisions and willing to change brand preferences.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "267b15a7-ed85-4228-a454-ca06810fecfc",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.4,
        "w": 0.2,
        "x": 0.05,
        "y": 0.4
      },
      "kind": "list",
      "text": "HIGH INTENT, NEW LOYALTIES: Parents and friends are making on average 100 product decisions and willing to change brand preferences.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ba51f6e5-0ec5-43c4-a935-bf830490199d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.4,
        "w": 0.2,
        "x": 0.75,
        "y": 0.4
      },
      "kind": "list",
      "text": "BUILT-IN LTV EXPANSION: Once a community has formed around a new baby on Babylist, there is an opportunity to extend the transaction cycle with registrants and gift givers.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "bfc13fb7-eb3a-4c14-a296-4652a8d4723e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.4,
        "w": 0.2,
        "x": 0.28,
        "y": 0.4
      },
      "kind": "list",
      "text": "BUILT-IN VIRALITY: A new child, supported by a registry, essentially self-markets across an entire community of friends and family.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "eeec021c-5fde-480e-a78a-61ca85c30f11",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.7,
        "x": 0.05,
        "y": 0.1
      },
      "kind": "title",
      "text": "We unlock unique economics that upend traditional e-commerce",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6db8e1a6-b10f-4963-b7b4-84cf4fbb8bed",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}