{
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  "documentTitle": "Get an exclusive look at the pitch deck online tutoring platform GoStudent used to raise $244 million backed by Tencent at a $1.65 billion valuation",
  "authorId": "Pitchdecks",
  "authorName": "GoStudent",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
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  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 11,
  "pageCount": 19,
  "prevPage": 10,
  "nextPage": 12,
  "slideType": "testimonial",
  "function": "illustrate_case",
  "density": "overcrowded",
  "nDataPoints": 5,
  "notes": "The slide uses a split-layout: left side for quantitative data and motivations, right side for qualitative testimonials.",
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  "slideHref": "/slides/019dd923-5f6a-713a-9a82-6e8f21947768/11",
  "deckHref": "/decks/019dd923-5f6a-713a-9a82-6e8f21947768",
  "deckJsonHref": "/decks/019dd923-5f6a-713a-9a82-6e8f21947768.json",
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  "components": [
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      "kind": "callout",
      "text": "We build an active and loyal tutor community with our superior value proposition (ie., strong income potential, platform experience, on-time payment, flexibility in working)",
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      "kind": "image",
      "text": "Helping People Learn, Supplemental Income, Flexibility & Convenience",
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      "kind": "list",
      "text": "~50% of sessions in math\n~30% of sessions for languages\n~20% of sessions in side-subjects (e.g., Latin, Physics)",
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      "kind": "quote",
      "text": "GoStudent gives me the opportunity to follow my passion of teaching while earning sufficient money to fund my studies and become engineer. Jones, 23 years, Student ~15 sessions per month",
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      "kind": "quote",
      "text": "With GoStudent I can teach and have time for my kids. All the admin stuff is taken care of, the Webinars and mentor program allows for best practice sharing and learning new tutoring skills. Marion, 30 years, Part-time, ~40 sessions per month",
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      "kind": "quote",
      "text": "GoStudent gives me the opportunity to follow my passion of teaching while earning sufficient money to fund my studies and become engineer. - Jones, 23 years",
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      "toolName": "Authority citation",
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      "kind": "title",
      "text": "We build an active and loyal tutor community with our superior value proposition (ie., strong income potential, platform experience, on-time payment, flexibility in working)",
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      "kind": "title",
      "text": "Our hand-picked teaching experts are the basis for our success",
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  "metrics": [],
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  "frameworks": [
    {
      "name": "value-proposition",
      "slug": null,
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      "arcName": "The Sequoia Pitch",
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      "beatName": "Solution",
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      "evidence": "The solution is presented on pages 10-12",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Turn",
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  "loops": [
    {
      "to": 14,
      "from": 3,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "bce322a8-69d1-4dac-a5ec-9b25399a56ba",
      "evidence": "The deck presents the inevitability of the shift to online tutoring",
      "position": 0,
      "objective": "What is the cost of not shifting to online tutoring?",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    },
    {
      "to": 12,
      "from": 4,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "247b1a2a-db34-4e55-9579-e74e05ef242b",
      "evidence": "The deck presents the company's purpose and value proposition",
      "position": 1,
      "objective": "Why is GoStudent's mission and solution important?",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.7,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
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  "locked": true
}