{
  "docId": "019dd923-5f6a-713a-9a82-6b7c364da7b5",
  "docSlug": "mIUPItHM2iv0FuSYsXol",
  "documentTitle": "We got an exclusive look at the pitch deck bitcoin payments startup Bottlepay used to raise $15 million",
  "authorId": "Pitchdecks",
  "authorName": "Bottlepay",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 4,
  "pageCount": 14,
  "prevPage": 3,
  "nextPage": 5,
  "slideType": "customer_journey",
  "function": "present_solution",
  "density": "sparse",
  "nDataPoints": 0,
  "notes": "Uses a side-by-side comparison to highlight friction reduction.",
  "elementsJson": [
    "action_title",
    "process_diagram"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5f6a-713a-9a82-6b7c364da7b5/4",
  "deckHref": "/decks/019dd923-5f6a-713a-9a82-6b7c364da7b5",
  "deckJsonHref": "/decks/019dd923-5f6a-713a-9a82-6b7c364da7b5.json",
  "deckAnchorHref": "/decks/019dd923-5f6a-713a-9a82-6b7c364da7b5#slide-4",
  "components": [
    {
      "bbox": {
        "h": 0.7,
        "w": 0.8,
        "x": 0.1,
        "y": 0.2
      },
      "kind": "diagram",
      "text": "Today's Journey vs With Bottlepay",
      "attrs": null,
      "subkind": "customer-journey",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "895a15ee-26a6-4e59-9ee4-66563f8677c7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.23,
        "x": 0.51,
        "y": 0.24
      },
      "kind": "framework",
      "text": "With Bottlepay",
      "attrs": null,
      "subkind": "instance",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9ea75324-e84b-4c86-9562-c97fc2adac56",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.27,
        "x": 0.11,
        "y": 0.24
      },
      "kind": "framework",
      "text": "Today's Journey",
      "attrs": null,
      "subkind": "instance",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c1bdad46-f7ae-4437-8f4e-8fe69aad333d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.54,
        "x": 0.23,
        "y": 0.06
      },
      "kind": "title",
      "text": "A Move To Contractless Consumption",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7e3d33f9-e622-4f82-a456-4a7d2af9ac94",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Customer journey map",
      "slug": "customer-journey-map",
      "agent": null,
      "layer": "slide",
      "matchId": "88ef541d-e44c-4633-82b4-a62d9591b8f4",
      "evidence": "diagram/customer-journey: Today's Journey vs With Bottlepay",
      "confidence": 0.7
    }
  ],
  "frameworks": [
    {
      "name": "customer-journey-map",
      "slug": null,
      "matchId": "f3b4892c-6ab0-4201-a124-dc048a46e83a",
      "evidence": "Visual comparison of user steps between two different service models.",
      "confidence": 1
    }
  ],
  "arcBeats": [
    {
      "to": 4,
      "from": 4,
      "beatId": "2c69cd21-b2cd-4860-8a34-9bd6ca849023",
      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "Customer Journey",
      "beatSlug": null,
      "evidence": "The fourth slide presents a customer journey, highlighting the need for a new solution",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [
    {
      "to": 5,
      "from": 1,
      "name": "Why Now",
      "slug": "15-why-now",
      "bestFor": "Sales pitches, fundraising, requesting immediate budget approval",
      "matchId": "021553da-d6bd-49f9-b29f-3f34429e8885",
      "evidence": "The 'why now' slide sets up the need for innovation in payments, which is revisited and addressed throughout the deck",
      "position": 0,
      "objective": "Why now is the time for Bottlepay",
      "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
      "confidence": 0.8,
      "description": "Create temporal urgency by proving that the window of opportunity is opening or closing"
    },
    {
      "to": 11,
      "from": 4,
      "name": "Jobs To Be Done",
      "slug": "53-jobs-to-be-done",
      "bestFor": "Product innovation, market entry, competitive positioning",
      "matchId": "44f93b81-dffe-4c8e-ac3a-17fc5e30e42b",
      "evidence": "The customer journey and solution slides highlight the jobs to be done in the payments space, which Bottlepay's solution addresses",
      "position": 1,
      "objective": "Jobs to be done in the payments space",
      "structure": "The Customer's Job -> Current Solutions (Hired/Fired) -> Unmet Needs -> Our Solution Fit",
      "confidence": 0.6,
      "description": "Reframe the problem around what the customer is trying to accomplish, not what they're buying"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}