{
  "docId": "019dd923-5f6a-713a-9a82-66f019e9fd7d",
  "docSlug": "mRfrypSjLXrX9BUCPSg5",
  "documentTitle": "Here's an exclusive look at the pitch deck savings plan startup Vestwell used to raise $70 million from investors like Wells Fargo;; Goldman Sachs and Morgan Stanley",
  "authorId": "Pitchdecks",
  "authorName": "Vestwell",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 6,
  "pageCount": 12,
  "prevPage": 5,
  "nextPage": 7,
  "slideType": "solution",
  "function": "present_solution",
  "density": "dense",
  "nDataPoints": 0,
  "notes": "Uses an analogy of 'Intel Inside' to describe their infrastructure role.",
  "elementsJson": [
    "headline_text",
    "action_title",
    "screenshot",
    "callout_box"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5f6a-713a-9a82-66f019e9fd7d/6",
  "deckHref": "/decks/019dd923-5f6a-713a-9a82-66f019e9fd7d",
  "deckJsonHref": "/decks/019dd923-5f6a-713a-9a82-66f019e9fd7d.json",
  "deckAnchorHref": "/decks/019dd923-5f6a-713a-9a82-66f019e9fd7d#slide-6",
  "components": [
    {
      "bbox": {
        "h": 0.15,
        "w": 0.9,
        "x": 0.05,
        "y": 0.75
      },
      "kind": "callout",
      "text": "Unified Vestwell infrastructure: The \"Intel Inside\" the savings industry",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d9a86c20-b600-4e8a-8d45-836bc3e9d5f1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "callout",
      "text": "The \"Intel Inside\" the savings industry",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-d521-73bf-9b9c-35d023f2341c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.4,
        "w": 0.25,
        "x": 0.65,
        "y": 0.25
      },
      "kind": "image",
      "text": "Individual Saver Dashboard",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5c3af496-fb00-47ec-a7dd-544813bd6a86",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.4,
        "w": 0.25,
        "x": 0.05,
        "y": 0.25
      },
      "kind": "image",
      "text": "Partner Dashboard",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7abe4698-77ca-415f-8eda-ec9899df773e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.4,
        "w": 0.25,
        "x": 0.35,
        "y": 0.25
      },
      "kind": "image",
      "text": "Company Dashboard",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ac278a38-077a-4146-8d4d-4f78557a3255",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.6,
        "x": 0.05,
        "y": 0.13
      },
      "kind": "title",
      "text": "The only fintech you need to power all aspects of workplace & individual savings programs",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3d255d04-7393-4c85-8fcf-811b7693b261",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.2,
        "x": 0.05,
        "y": 0.07
      },
      "kind": "title",
      "text": "What is Vestwell?",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "05398d32-43de-4c96-b153-6f3918c540b6",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Audience Definition",
      "slug": "audience-definition",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "2d8c499a-8bc9-4101-96d8-1bf1b3e418c5",
      "evidence": "The only fintech you need to power all aspects of workplace & individual savings programs",
      "confidence": 0.6
    }
  ],
  "frameworks": [
    {
      "name": "argument-from-analogy",
      "slug": null,
      "matchId": "616ea16b-4eae-4b20-b4ab-dbe14c60a987",
      "evidence": "The \"Intel Inside\" the savings industry analogy",
      "confidence": 0.9
    }
  ],
  "arcBeats": [],
  "loops": [
    {
      "to": 9,
      "from": 4,
      "name": "Aha Moment",
      "slug": "03-aha-moment",
      "bestFor": "Data-heavy sections, research findings, analytical arguments",
      "matchId": "c3933c09-5429-4f08-b5ce-35b377eab4c5",
      "evidence": "The problem statement (p4) and market opportunity (p9) create an aha moment for the audience",
      "position": 0,
      "objective": "What is the solution to the savings gap?",
      "structure": "The Problem/Question -> What the Data Shows -> The Insight",
      "confidence": 0.7,
      "description": "Establish a tension, present data, then deliver the insight that changes everything"
    },
    {
      "to": 11,
      "from": 2,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "324d2386-3e30-4bfd-a0d6-dcb5a1ccf8d6",
      "evidence": "The vision (p2) and mission (p5) create a golden circle narrative",
      "position": 1,
      "objective": "Why Vestwell?",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.7,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}