{
  "docId": "019dd923-5f6a-713a-9a82-66f019e9fd7d",
  "docSlug": "mRfrypSjLXrX9BUCPSg5",
  "documentTitle": "Here's an exclusive look at the pitch deck savings plan startup Vestwell used to raise $70 million from investors like Wells Fargo;; Goldman Sachs and Morgan Stanley",
  "authorId": "Pitchdecks",
  "authorName": "Vestwell",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 5,
  "pageCount": 12,
  "prevPage": 4,
  "nextPage": 6,
  "slideType": "mission",
  "function": "inspire_vision",
  "density": "sparse",
  "nDataPoints": 0,
  "notes": "The slide uses a minimalist design with a central mission statement and a subtle circular graphic background.",
  "elementsJson": [
    "paragraph"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5f6a-713a-9a82-66f019e9fd7d/5",
  "deckHref": "/decks/019dd923-5f6a-713a-9a82-66f019e9fd7d",
  "deckJsonHref": "/decks/019dd923-5f6a-713a-9a82-66f019e9fd7d.json",
  "deckAnchorHref": "/decks/019dd923-5f6a-713a-9a82-66f019e9fd7d#slide-5",
  "components": [
    {
      "bbox": {
        "h": 0.3,
        "w": 0.5,
        "x": 0.25,
        "y": 0.35
      },
      "kind": "paragraph",
      "text": "Vestwell's mission is to build a unified savings platform that closes the savings gap and delivers the elevated experience that every saver deserves.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "98026dc1-df2e-4983-bb87-6604f51caed0",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 5,
      "from": 5,
      "beatId": "6c00099b-7964-46bb-82f0-2ca30413906f",
      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "Mission",
      "beatSlug": null,
      "evidence": "Vestwell's mission is presented",
      "position": 4,
      "confidence": 0.8,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [
    {
      "to": 9,
      "from": 4,
      "name": "Aha Moment",
      "slug": "03-aha-moment",
      "bestFor": "Data-heavy sections, research findings, analytical arguments",
      "matchId": "c3933c09-5429-4f08-b5ce-35b377eab4c5",
      "evidence": "The problem statement (p4) and market opportunity (p9) create an aha moment for the audience",
      "position": 0,
      "objective": "What is the solution to the savings gap?",
      "structure": "The Problem/Question -> What the Data Shows -> The Insight",
      "confidence": 0.7,
      "description": "Establish a tension, present data, then deliver the insight that changes everything"
    },
    {
      "to": 11,
      "from": 2,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "324d2386-3e30-4bfd-a0d6-dcb5a1ccf8d6",
      "evidence": "The vision (p2) and mission (p5) create a golden circle narrative",
      "position": 1,
      "objective": "Why Vestwell?",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.7,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}