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  "docSlug": "m9laDC7DzcOs5m2mf90n",
  "documentTitle": "We got an exclusive look at the pitch deck men's digital health startup Numan used to raise a $13 million Series A",
  "authorId": "Pitchdecks",
  "authorName": "Numan",
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  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
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  "notes": "The slide uses a comparison table to frame the competitive landscape as fragmented and inefficient, positioning Numan as the superior alternative.",
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  "slideHref": "/slides/019dd923-5f6a-713a-9a82-6364e44d1a2b/8",
  "deckHref": "/decks/019dd923-5f6a-713a-9a82-6364e44d1a2b",
  "deckJsonHref": "/decks/019dd923-5f6a-713a-9a82-6364e44d1a2b.json",
  "deckAnchorHref": "/decks/019dd923-5f6a-713a-9a82-6364e44d1a2b#slide-8",
  "components": [
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      "bbox": null,
      "kind": "callout",
      "text": "Numan is the only CQC-registered player in the UK.",
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      "toolName": "Visual emphasis",
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      "kind": "table",
      "text": "Public health (NHS): Free, but long-wait times, repeat visits required, and limited prescribing. Private clinics: High-quality (not always), but also high friction and cost. Online pharmacy: Bloated large incumbents who rely on offline presence, but can't innovate or grow efficiently. Smaller players are fragmented and lack scale and depth. Telemedicine 1.0: Focused on acute care and hampered from the breadth of service it needs to provide. Funded horizontal startups: Focused on distribution of generics + building a millennial, health & beauty brand. Lack depth of proposition. Numan is the only CQC-registered player in the UK. Funded vertical startups: Hard to scale multiple brands. Difficult to create extend relationship.",
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      "kind": "title",
      "text": "We operate a no-winner-takes-all market where Numan is the startup with momentum, and incumbents are bloated",
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      "evidence": "The slide uses a table to contrast Numan against six different categories of market incumbents.",
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      "beatId": "930209f7-64e9-4ebe-85ad-738379330e76",
      "arcName": "Rags to Riches",
      "arcSlug": "rags-to-riches",
      "beatName": "The Breakthrough",
      "beatSlug": "rags-to-riches-the-breakthrough",
      "evidence": "The deck highlights Numan's competitive advantage and expansion plans",
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