{
  "docId": "019dd923-5f6a-713a-9a82-5fbb358035cf",
  "docSlug": "mP2JuhynSzQLRQLdZb3T",
  "documentTitle": "Here's an exclusive look at the pitch deck that flexible workspace platform Upflex used to raise $30 million in a round led by WeWork",
  "authorId": "Pitchdecks",
  "authorName": "Upflex",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.774,
  "pageNumber": 2,
  "pageCount": 12,
  "prevPage": 1,
  "nextPage": 3,
  "slideType": "why_now",
  "function": "argue_timing",
  "density": "overcrowded",
  "nDataPoints": 3,
  "notes": "Includes a list of major tech companies that have adopted permanent remote work policies as social proof.",
  "elementsJson": [
    "headline_text",
    "paragraph",
    "icon_grid",
    "logo_grid"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5f6a-713a-9a82-5fbb358035cf/2",
  "deckHref": "/decks/019dd923-5f6a-713a-9a82-5fbb358035cf",
  "deckJsonHref": "/decks/019dd923-5f6a-713a-9a82-5fbb358035cf.json",
  "deckAnchorHref": "/decks/019dd923-5f6a-713a-9a82-5fbb358035cf#slide-2",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Distributed work is on the rise, remote & flexible work is the new hybrid standard for the next decades",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-d521-73bf-9b9b-e1e1c5f294c8",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.9,
        "x": 0.05,
        "y": 0.75
      },
      "kind": "image",
      "text": "Companies that have made a permanent remote work policy since COVID began: Microsoft, Spotify, Facebook, Twitter, Shopify, Square",
      "attrs": null,
      "subkind": "logo-grid",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b1cfff6e-5c12-4765-a5c5-9552cde07172",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.28,
        "x": 0.35,
        "y": 0.35
      },
      "kind": "list",
      "text": "Employees demand flexibility: 52% of employees want to work from a nearby coworking or alternative to HQ (Colliers International, 2020)",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0dbc74a4-452f-4591-a477-454eac2f9edb",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.28,
        "x": 0.65,
        "y": 0.35
      },
      "kind": "list",
      "text": "COVID-19 has boosted global adoption: 82% of employers will increase distributed work arrangements post pandemic (Mercer Research, 2020)",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3b0972de-48f1-4fdc-a99a-6af45b0d7634",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.28,
        "x": 0.05,
        "y": 0.35
      },
      "kind": "list",
      "text": "Flex office is the future of work: Flex office revenue to grow from $29B in 2020 to $111B by 2027 (Zion Market Research 2020)",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "41d203fa-d5c2-4c54-ad8b-a7f1e8421ce3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "market size: $111B",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-d521-73bf-9b9b-e73f9d68c5ef",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.7,
        "x": 0.05,
        "y": 0.15
      },
      "kind": "paragraph",
      "text": "Distributed work is on the rise, remote & flexible work is the new hybrid standard for the next decades. As companies reduce CapEx and HQ costs, flex office & 3rd party space will thrive globally",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f65d8714-da5b-4700-ada6-f8f45afdaf4d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.5,
        "x": 0.05,
        "y": 0.05
      },
      "kind": "title",
      "text": "The Way The World Works Has Changed",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0ccc7cfb-b93c-4013-9208-27944d5d94f0",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 2,
      "from": 1,
      "beatId": "a118dc31-b9e8-4392-b3a4-fd06e9d13026",
      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "What Is",
      "beatSlug": "sparkline-what-is-1",
      "evidence": "Slides 1-2 set up the current state",
      "position": 0,
      "confidence": 0.8,
      "parentBeatName": "Setup",
      "parentBeatSlug": "setup"
    }
  ],
  "loops": [
    {
      "to": 3,
      "from": 2,
      "name": "Why Now",
      "slug": "15-why-now",
      "bestFor": "Sales pitches, fundraising, requesting immediate budget approval",
      "matchId": "8dfa1993-f845-402c-8f64-5444f954c3e0",
      "evidence": "Slides 2-3 make the case for why now",
      "position": 0,
      "objective": "Why now is the time for flexible workspace",
      "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
      "confidence": 0.6,
      "description": "Create temporal urgency by proving that the window of opportunity is opening or closing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}