{
  "docId": "019dd923-5f6a-713a-9a82-53b4e3a6e4a2",
  "docSlug": "lhTQrJi4ghJ1aav7xftr",
  "documentTitle": "An early Peloton and Fitbit backer invested in travel startup Sherpa after seeing this pitch deck",
  "authorId": "Pitchdecks",
  "authorName": "Sherpa",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.781,
  "pageNumber": 3,
  "pageCount": 21,
  "prevPage": 2,
  "nextPage": 4,
  "slideType": "pain_points",
  "function": "frame_problem",
  "density": "sparse",
  "nDataPoints": 0,
  "notes": "The slide uses a 'wall of pain' approach to demonstrate the frequency and severity of customer friction regarding travel documentation.",
  "elementsJson": [
    "screenshot"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5f6a-713a-9a82-53b4e3a6e4a2/3",
  "deckHref": "/decks/019dd923-5f6a-713a-9a82-53b4e3a6e4a2",
  "deckJsonHref": "/decks/019dd923-5f6a-713a-9a82-53b4e3a6e4a2.json",
  "deckAnchorHref": "/decks/019dd923-5f6a-713a-9a82-53b4e3a6e4a2#slide-3",
  "components": [
    {
      "bbox": {
        "h": 1,
        "w": 1,
        "x": 0,
        "y": 0
      },
      "kind": "image",
      "text": "Collage of multiple Twitter/social media screenshots showing customer complaints about visa issues.",
      "attrs": null,
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "16c98a9d-9ded-4aac-8acd-b527fbc53da5",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "customer-journey-map",
      "slug": null,
      "matchId": "67a17159-7d6b-472f-a8dd-93fe444bea52",
      "evidence": "The slide highlights specific failure points in the pre-flight/check-in stage of the customer journey.",
      "confidence": 0.7
    }
  ],
  "arcBeats": [
    {
      "to": 3,
      "from": 3,
      "beatId": "73d72f94-f986-4d29-8df1-3743c45d5130",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Problem",
      "beatSlug": "problem-agitate-solution-problem-identify-pain",
      "evidence": "The current visa process is broken and causes significant traveler distress",
      "position": 0,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    },
    {
      "to": 3,
      "from": 2,
      "beatId": "999207e5-4f49-44d4-8878-5adf4e0babeb",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Agitate",
      "beatSlug": "problem-agitate-solution-agitate-make-it-worse",
      "evidence": "Anecdotal evidence of visa process difficulties",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Development",
      "parentBeatSlug": "development"
    }
  ],
  "loops": [
    {
      "to": 13,
      "from": 3,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "69f48c61-a286-45e9-9f0e-febef4686aab",
      "evidence": "The deck implies that not using Sherpa's solution leads to continued traveler distress",
      "position": 0,
      "objective": "What is the cost of not using Sherpa's solution?",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}