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  "documentTitle": "An early Peloton and Fitbit backer invested in travel startup Sherpa after seeing this pitch deck",
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  "authorName": "Sherpa",
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  "notes": "The seat map uses a color-coded legend to indicate eTA status (Invalid, Valid, Not Needed).",
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      "text": "Mobile phone showing eTA approval email",
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  "loops": [
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      "name": "Cost Of Inaction",
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      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "69f48c61-a286-45e9-9f0e-febef4686aab",
      "evidence": "The deck implies that not using Sherpa's solution leads to continued traveler distress",
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