{
  "docId": "019dd923-5f6a-713a-9a82-42dc961f782f",
  "docSlug": "lrOBWpgrNmhi6awTvORW",
  "documentTitle": "These 25- and 24-year-old cofounders just landed more than $3 million in funding to help engineers kickstart careers at major tech companies. Here's the pitch they did it with.",
  "authorId": "Pitchdecks",
  "authorName": "Pathrise",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.783,
  "pageNumber": 9,
  "pageCount": 12,
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  "nextPage": 10,
  "slideType": "customer_logos",
  "function": "show_traction",
  "density": "sparse",
  "nDataPoints": 0,
  "notes": "The slide uses a grid of 12 prominent technology company logos to establish credibility.",
  "elementsJson": [
    "logo_grid"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5f6a-713a-9a82-42dc961f782f/9",
  "deckHref": "/decks/019dd923-5f6a-713a-9a82-42dc961f782f",
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  "deckAnchorHref": "/decks/019dd923-5f6a-713a-9a82-42dc961f782f#slide-9",
  "components": [
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        "w": 0.85,
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      },
      "kind": "image",
      "text": "Logos of Facebook, Google, Yelp, Microsoft, Amazon, Apple, Oath, VMware, Uber, Zynga, Salesforce, Atlassian",
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        "h": 0.05,
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        "y": 0.15
      },
      "kind": "title",
      "text": "Outcomes",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
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      "confidence": null,
      "componentId": "8ba0e1a3-1486-40b0-82f4-891187d657b4",
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  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "credibility-transfer",
      "slug": null,
      "matchId": "f25f16ae-337e-4259-aad8-b7b884fde74a",
      "evidence": "Using well-known brand logos to build trust and authority.",
      "confidence": 0.9
    }
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  "arcBeats": [],
  "loops": [
    {
      "to": 9,
      "from": 9,
      "name": "Voice Of Customer",
      "slug": "51-voice-of-customer",
      "bestFor": "Product strategy, customer experience, market research",
      "matchId": "799b87ed-f8aa-479a-8c72-a4dff9d0acd1",
      "evidence": "Customer logos and outcomes (page 9) reflect customer feedback.",
      "position": 4,
      "objective": "What do customers say about Pathrise's outcomes?",
      "structure": "What Customers Say (Verbatim) -> The Pattern Across Voices -> The Insight -> The Response",
      "confidence": 0.5,
      "description": "Let customer quotes and feedback drive the narrative and validate the insight"
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  "locked": true
}