{
  "docId": "019dd923-5f6a-713a-9a82-3c1da478f81f",
  "docSlug": "lkGbwP8z6ZtZXL9zsvZQ",
  "documentTitle": "Here's the pitch deck this 23-year-old Croatian entrepreneur used to raise 2 million euros to turn its smart benches into a worldwide ad network",
  "authorId": "Pitchdecks",
  "authorName": "Include Ltd.",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 3,
  "pageCount": 13,
  "prevPage": 2,
  "nextPage": 4,
  "slideType": "traction",
  "function": "show_traction",
  "density": "dense",
  "nDataPoints": 13,
  "notes": "The slide uses a vertical line to separate dates from event descriptions, forming a simple timeline.",
  "elementsJson": [
    "timeline_visual"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5f6a-713a-9a82-3c1da478f81f/3",
  "deckHref": "/decks/019dd923-5f6a-713a-9a82-3c1da478f81f",
  "deckJsonHref": "/decks/019dd923-5f6a-713a-9a82-3c1da478f81f.json",
  "deckAnchorHref": "/decks/019dd923-5f6a-713a-9a82-3c1da478f81f#slide-3",
  "components": [
    {
      "bbox": {
        "h": 0.65,
        "w": 0.01,
        "x": 0.42,
        "y": 0.18
      },
      "kind": "diagram",
      "text": null,
      "attrs": null,
      "subkind": "timeline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "571bf215-1185-4b07-9350-84853cdb95e2",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.7,
        "w": 0.5,
        "x": 0.3,
        "y": 0.15
      },
      "kind": "list",
      "text": "April 2014: Ivan Mrvos founded Include Ltd. July 2015: World's first smart bench installed in Solin (Croatia). December 2015: Launched Steora, world's best smart street bench. September 2016: 100th Steora bench sold. April 2017: 'Seed' investment round - € 465.000,00. July 2017: Include grew to 30 employees. August 2017: 125 cities & municipalities worldwide with Steora. January 2018: 500th Steora bench sold. April 2018: 600th Steora bench sold. June 2018: 700th Steora bench sold - 35 global markets. August 2018: 800th Steora bench sold - 36 global markets. November 2018: Launched Monna, a cycle bench. December 2018: 900th Steora bench sold - 40 global markets. February 2019: 1.000th Steora bench sold - 42 global markets.",
      "attrs": null,
      "subkind": "timeline-item",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "28ad02fd-a2bc-4348-b99b-f5f344ba543d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "units sold: 1,000",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-d520-7729-8315-f1b57ab48195",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.15,
        "x": 0.05,
        "y": 0.05
      },
      "kind": "title",
      "text": "About us",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "eae0f829-3368-4776-8d52-098db929b2cb",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "timeline",
      "slug": null,
      "matchId": "af056a01-94b2-4020-838f-7e81901030d6",
      "evidence": "Chronological list of events with dates",
      "confidence": 1
    }
  ],
  "arcBeats": [
    {
      "to": 4,
      "from": 3,
      "beatId": "09e06d3f-15cb-4df6-bb1c-46d9b82557ab",
      "arcName": "Rags to Riches",
      "arcSlug": "rags-to-riches",
      "beatName": "Call to Adventure",
      "beatSlug": "heros-journey-call-to-adventure",
      "evidence": "Traction and awards",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [
    {
      "to": 4,
      "from": 3,
      "name": "Why Now",
      "slug": "15-why-now",
      "bestFor": "Sales pitches, fundraising, requesting immediate budget approval",
      "matchId": "d6320c17-a667-4a5c-ad22-cc264528259c",
      "evidence": "Traction and market opportunity",
      "position": 0,
      "objective": "Why now is the right time to invest",
      "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
      "confidence": 0.6,
      "description": "Create temporal urgency by proving that the window of opportunity is opening or closing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}