{
  "docId": "019dd923-5f6a-713a-9a82-3c1da478f81f",
  "docSlug": "lkGbwP8z6ZtZXL9zsvZQ",
  "documentTitle": "Here's the pitch deck this 23-year-old Croatian entrepreneur used to raise 2 million euros to turn its smart benches into a worldwide ad network",
  "authorId": "Pitchdecks",
  "authorName": "Include Ltd.",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 11,
  "pageCount": 13,
  "prevPage": 10,
  "nextPage": 12,
  "slideType": "traction",
  "function": "show_traction",
  "density": "dense",
  "nDataPoints": 6,
  "notes": "The chart combines a bar chart for units sold and a line chart for revenue growth over four years.",
  "elementsJson": [
    "bar_chart_vertical",
    "line_chart",
    "big_number"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5f6a-713a-9a82-3c1da478f81f/11",
  "deckHref": "/decks/019dd923-5f6a-713a-9a82-3c1da478f81f",
  "deckJsonHref": "/decks/019dd923-5f6a-713a-9a82-3c1da478f81f.json",
  "deckAnchorHref": "/decks/019dd923-5f6a-713a-9a82-3c1da478f81f#slide-11",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Profitability achieved only 16 months after first investment round. Company is, also, cash-flow positive.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-d520-7729-8316-88f3ca5e28c5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.5,
        "w": 0.4,
        "x": 0.05,
        "y": 0.3
      },
      "kind": "chart",
      "text": "Products sold and Revenues (EUR) from 2015 to 2018",
      "attrs": null,
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a0469c7d-2dbd-4f10-b745-674b84ac3018",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.3,
        "x": 0.5,
        "y": 0.25
      },
      "kind": "metric",
      "text": "445 benches sold",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "26d2e5ae-e3d4-4265-baaa-23a645d7f659",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.3,
        "x": 0.5,
        "y": 0.45
      },
      "kind": "metric",
      "text": "€ 1,2M revenues",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "37eb15c1-6e46-4137-a30d-fb305854face",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.3,
        "x": 0.5,
        "y": 0.65
      },
      "kind": "metric",
      "text": "€ 27k net profit",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b2e00138-dcd7-4efb-b8f4-841acc3b095c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "revenues: € 1,2M",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-d520-7729-8316-8e12b981261b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.3,
        "x": 0.05,
        "y": 0.05
      },
      "kind": "title",
      "text": "2018 financial results",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a14de18e-fe4c-4393-bee3-d59c1e72f5be",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 12,
      "from": 11,
      "beatId": "1f66a903-646f-4509-a261-ec12f42aa0db",
      "arcName": "Rags to Riches",
      "arcSlug": "rags-to-riches",
      "beatName": "Transformation",
      "beatSlug": "heros-journey-transformation",
      "evidence": "Financial results and projections",
      "position": 5,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [
    {
      "to": 12,
      "from": 11,
      "name": "Three Horizons",
      "slug": "49-three-horizons",
      "bestFor": "Innovation strategy, long-term planning, board presentations",
      "matchId": "b7bd0fc0-7d3f-4d17-812d-c128ff485191",
      "evidence": "Financial projections",
      "position": 2,
      "objective": "Show future growth horizons",
      "structure": "Horizon 1 (Core Business) -> Horizon 2 (Emerging Opportunities) -> Horizon 3 (Future Bets) -> Balanced Portfolio",
      "confidence": 0.6,
      "description": "Structure initiatives across time horizons: protect core, grow adjacencies, create futures"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}