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  "docId": "019dd923-5f6a-713a-9a82-385160b58d80",
  "docSlug": "lEmqWRFtqKmKcC370bfn",
  "documentTitle": "Here's an exclusive look at the pitch deck Lambda School used to raise $74 million to offer a more affordable alternative to college",
  "authorId": "Pitchdecks",
  "authorName": "Lambda School",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
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  "pageNumber": 3,
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  "nextPage": 4,
  "slideType": "business_model",
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  "density": "dense",
  "nDataPoints": 4,
  "notes": "The slide uses a testimonial-style image of a happy student to reinforce the 'student success' value proposition.",
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  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5f6a-713a-9a82-385160b58d80/3",
  "deckHref": "/decks/019dd923-5f6a-713a-9a82-385160b58d80",
  "deckJsonHref": "/decks/019dd923-5f6a-713a-9a82-385160b58d80.json",
  "deckAnchorHref": "/decks/019dd923-5f6a-713a-9a82-385160b58d80#slide-3",
  "components": [
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      "bbox": null,
      "kind": "callout",
      "text": "Our 10-month, online, full-time program costs $0 until a student lands a job paying at least $50,000.",
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      "toolName": "Visual emphasis",
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      "kind": "image",
      "text": "Happy student with headphones",
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    {
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      "kind": "metric",
      "text": "ISA terms: 17%",
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      "kind": "paragraph",
      "text": "Our 10-month, online, full-time program costs $0 until a student lands a job paying at least $50,000. Then, they pay Lambda 17% of their income for 2 years, capped at $30,000 total.",
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      "kind": "title",
      "text": "We take on the risk. So, our priority is student success.",
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      "evidence": "Describes the revenue model and value proposition of the ISA structure.",
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  "arcBeats": [],
  "loops": [
    {
      "to": 3,
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      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "10b7baa0-35f1-4155-a1c3-fac3c0666829",
      "evidence": "Slides 2-3 present the mission and priority on student success",
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      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
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      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
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}