{
  "docId": "019dd923-5f69-752d-a9bb-8d33d41a8138",
  "docSlug": "leAGFOP9ye8sX9Y0ixg7",
  "documentTitle": "We got an exclusive look at the 10-slide pitch deck sustainable last-mile delivery startup Liefergrün used to raise $3.4 million from Speedinvest",
  "authorId": "Pitchdecks",
  "authorName": "Liefergrün",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 7,
  "pageCount": 10,
  "prevPage": 6,
  "nextPage": 8,
  "slideType": "solution",
  "function": "present_solution",
  "density": "dense",
  "nDataPoints": 1,
  "notes": "The slide highlights the 'Avoid not compensate' philosophy and the use of microhubs for efficiency.",
  "elementsJson": [
    "headline_text",
    "photo",
    "paragraph"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5f69-752d-a9bb-8d33d41a8138/7",
  "deckHref": "/decks/019dd923-5f69-752d-a9bb-8d33d41a8138",
  "deckJsonHref": "/decks/019dd923-5f69-752d-a9bb-8d33d41a8138.json",
  "deckAnchorHref": "/decks/019dd923-5f69-752d-a9bb-8d33d41a8138#slide-7",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "We avoid 420 grams of CO2 per delivered parcel by using sustainable cargo bikes or e-vans.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-d520-7729-8313-ce16d11f1331",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.45,
        "w": 0.375,
        "x": 0.16,
        "y": 0.35
      },
      "kind": "image",
      "text": "A courier riding a Liefergrün cargo bike.",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8ceda04c-80bf-4c90-96f9-50ff59990705",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "CO2 savings: 420g",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-d520-7729-8313-d0c16bb9cd01",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.3,
        "x": 0.65,
        "y": 0.12
      },
      "kind": "paragraph",
      "text": "Avoid not compensate. We avoid 420 grams of CO2 per delivered parcel by using sustainable cargo bikes or e-vans. No need for any compromises, because consumers value authenticity.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1da7fa5f-7043-45fa-89d4-ebd5d00551c5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.3,
        "x": 0.65,
        "y": 0.55
      },
      "kind": "paragraph",
      "text": "We transform logistics. We rely on microhubs that are distributed troughout the city to maximise the efficiency of our tours and operate in a resource-saving way.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "af59b154-a47b-40ce-a9b2-ae16037e2f90",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.375,
        "x": 0.16,
        "y": 0.145
      },
      "kind": "title",
      "text": "zero-emission deliveries",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8069e602-5ab0-449f-8b63-00aa9ff1e826",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Audience Definition",
      "slug": "audience-definition",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "e5d9a5c4-04fe-470e-9076-33d3eaf44370",
      "evidence": "The slide mentions 'consumers value authenticity', indicating an understanding of the target audience.",
      "confidence": 0.5
    },
    {
      "name": "Storytelling Effect",
      "slug": "storytelling-effect",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "bc282ae6-9a31-4c72-8b32-28ebd58c7988",
      "evidence": "The slide presents a clear narrative about sustainable deliveries, highlighting the environmental benefits and the company's approach.",
      "confidence": 0.7
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 8,
      "from": 3,
      "beatId": "3bc737ac-c14e-4b7a-afad-b8f148703b6d",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Solution",
      "beatSlug": "problem-agitate-solution-solution-provide-relief",
      "evidence": "The deck presents Liefergrün's solution, highlighting its key features and benefits.",
      "position": 1,
      "confidence": 0.9,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [
    {
      "to": 8,
      "from": 3,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "bee2d4eb-da47-48c0-8e70-31837c4ce696",
      "evidence": "The solution slides present Liefergrün's approach and its advantages.",
      "position": 1,
      "objective": "Explain how Liefergrün's solution works and its benefits",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.8,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}