{
  "docId": "019dd923-5f69-752d-a9bb-86e3a49b57f3",
  "docSlug": "kmBxUF4ntSXMiNSZt5k2",
  "documentTitle": "This pitch deck helped telehealth startup Heal raise $100 million and win a major partnership with healthcare giant Humana. Here's how the deal came to be.",
  "authorId": "Pitchdecks",
  "authorName": "Heal",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.783,
  "pageNumber": 20,
  "pageCount": 23,
  "prevPage": 19,
  "nextPage": 21,
  "slideType": "traction",
  "function": "show_traction",
  "density": "overcrowded",
  "nDataPoints": 13,
  "notes": "Uses a process flow to demonstrate value proposition and clinical outcomes.",
  "elementsJson": [
    "action_title",
    "bullet_list",
    "process_diagram",
    "callout_box",
    "big_number",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5f69-752d-a9bb-86e3a49b57f3/20",
  "deckHref": "/decks/019dd923-5f69-752d-a9bb-86e3a49b57f3",
  "deckJsonHref": "/decks/019dd923-5f69-752d-a9bb-86e3a49b57f3.json",
  "deckAnchorHref": "/decks/019dd923-5f69-752d-a9bb-86e3a49b57f3#slide-20",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "11% lower overall costs for payers in the first year",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-d066-720a-9bfd-9a17410bbc36",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.65,
        "w": 0.9,
        "x": 0.05,
        "y": 0.25
      },
      "kind": "diagram",
      "text": null,
      "attrs": null,
      "subkind": "process",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "82f32abf-1e1d-47d9-9676-ad9e00862911",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.9,
        "x": 0.05,
        "y": 0.95
      },
      "kind": "disclaimer",
      "text": "© 2020 Get Heal and Dua Medical Inc. Confidential Internal Document. Contains Proprietary & Trade Secret Information. Do not Duplicate.",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "edcdc649-536b-4f0a-bba1-96bed465268d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.5,
        "w": 0.3,
        "x": 0.35,
        "y": 0.3
      },
      "kind": "list",
      "text": "90% care gaps closed; 94% of patients with CMS Five Star Ratings; 27% reduction in ER visits; 27% reduction in hospital admissions; 37% reduction in specialist costs; 11% decrease in systolic blood pressure",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "84803ffb-ec28-4a8f-8db4-16f7503b7739",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.4,
        "w": 0.25,
        "x": 0.06,
        "y": 0.045
      },
      "kind": "list",
      "text": "Average of 7 comorbidities; 92% hypertensive; 37% diabetic; 45% heart failure; Average of 3.6 ER visits/year and 1.2 hospitalizations/year",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "bb54b4ab-6827-45dd-97ca-cdb6f4e7560c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.2,
        "x": 0.08,
        "y": 0.28
      },
      "kind": "metric",
      "text": "$41,000",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "56ff3f49-da41-4358-b363-48fed93381c5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.2,
        "x": 0.75,
        "y": 0.28
      },
      "kind": "metric",
      "text": "$3,412",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "efbcaa83-2c1b-4fe4-aef4-f111d9741f62",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Savings per patient: $3,412",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-d066-720a-9bfd-9f1351187eca",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.7,
        "x": 0.15,
        "y": 0.05
      },
      "kind": "title",
      "text": "Heal is proven to reduce costs, improve RAF and enhance patient satisfaction",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e3f139ba-9b63-43d4-a54b-62130e202530",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "List presentation",
      "slug": "list-presentation",
      "agent": null,
      "layer": "slide",
      "matchId": "2585128b-8b2e-4de9-b005-207d16c131db",
      "evidence": "list/bullet: 90% care gaps closed; 94% of patients with CMS Five Star Ratings; 27% reduction in ER visits; 27% reduction in hospital admissions; 37% reduction in specialist costs; 11% decrease in systolic blood pressure",
      "confidence": 0.8
    }
  ],
  "frameworks": [
    {
      "name": "before-after-bridge",
      "slug": null,
      "matchId": "036b8a66-71d8-4fae-8660-623ed93ce808",
      "evidence": "Shows baseline state, intervention, and resulting outcome.",
      "confidence": 0.9
    }
  ],
  "arcBeats": [],
  "loops": [
    {
      "to": 20,
      "from": 20,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "c1a3b5a5-f399-4494-a09f-43d53d6cc97c",
      "evidence": "The deck highlights the cost savings and improved patient outcomes of Heal's model",
      "position": 0,
      "objective": "What are the consequences of not adopting Heal's at-home primary care model?",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.7,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}