{
  "docId": "019dd923-5f69-752d-a9bb-7f167336e4f8",
  "docSlug": "lAiP0ObOSIWyJxR8uPXj",
  "documentTitle": "Read the pitch deck that secured $6.2 million for Pebble;; the new Y-Combinator-backed crypto startup that's been accused by a competitor of using sneaky tactics to copy its product and pitch",
  "authorId": "Pitchdecks",
  "authorName": "Pebble",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 8,
  "pageCount": 9,
  "prevPage": 7,
  "nextPage": 9,
  "slideType": "why_now",
  "function": "argue_timing",
  "density": "dense",
  "nDataPoints": 0,
  "notes": "Uses a 'before-after' framing to highlight the shift from locked-in ecosystems to portable, blockchain-based assets.",
  "elementsJson": [
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  "metadataConfidence": 0.95,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5f69-752d-a9bb-7f167336e4f8/8",
  "deckHref": "/decks/019dd923-5f69-752d-a9bb-7f167336e4f8",
  "deckJsonHref": "/decks/019dd923-5f69-752d-a9bb-7f167336e4f8.json",
  "deckAnchorHref": "/decks/019dd923-5f69-752d-a9bb-7f167336e4f8#slide-8",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "The secret is in the Pebbles: the first open rewards system in the world.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
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      "componentId": "019dd952-d520-7729-830f-3b602923e5a4",
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    {
      "bbox": {
        "h": 0.2,
        "w": 0.7,
        "x": 0.15,
        "y": 0.32
      },
      "kind": "paragraph",
      "text": "Here's an example of the old days: Amex points are only spendable within the Amex ecosystem. And because they know their customers are locked in, Amex isn't incentivized to build the best financial benefits possible. If a customer leaves, their points disappear.",
      "attrs": null,
      "subkind": "paragraph",
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      "componentId": "3cd20539-3ad8-4059-9609-06bbff9687d3",
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      "bbox": {
        "h": 0.2,
        "w": 0.7,
        "x": 0.15,
        "y": 0.58
      },
      "kind": "paragraph",
      "text": "Built on the blockchain, Pebbles are spendable everywhere. Pizza shops, the metaverse, and any store around the world. This permissionless economy forces Pebble to always offer the best services to our customers. If a customer leaves, they take their points with them.",
      "attrs": null,
      "subkind": "paragraph",
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      "componentId": "3e5c5263-8bf3-4697-9c98-5fb458e687eb",
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      },
      "kind": "paragraph",
      "text": "The secret is in the Pebbles: the first open rewards system in the world.",
      "attrs": null,
      "subkind": "paragraph",
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      "bbox": {
        "h": 0.1,
        "w": 0.9,
        "x": 0.05,
        "y": 0.08
      },
      "kind": "title",
      "text": "And why will Pebble turn banking on its head?",
      "attrs": null,
      "subkind": "headline",
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      "componentId": "c196f4e2-2d5c-47d7-a180-f1ab8c87dfcd",
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  "metrics": [],
  "tools": [],
  "frameworks": [
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      "name": "before-after-framing",
      "slug": null,
      "matchId": "4a8fbb50-2d88-4897-8b51-04f4264845c4",
      "evidence": "Contrasts 'old days' (Amex) with 'new' (Pebble) to highlight value proposition.",
      "confidence": 0.9
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  "arcBeats": [
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      "beatId": "88d35797-0fb0-489b-a397-6ed20277a1fd",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Solution (Provide relief)",
      "beatSlug": "problem-agitate-solution-solution-provide-relief",
      "evidence": "Slides 6-8 present the solution, highlighting Pebble's unique rewards system and permissionless economy.",
      "position": 2,
      "confidence": 0.9,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
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  ],
  "loops": [
    {
      "to": 8,
      "from": 4,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "e2323801-6b6f-46f1-8a8c-ab7a78349264",
      "evidence": "The deck implies that the cost of inaction is high, and that Pebble's solution is necessary to create a better financial system.",
      "position": 0,
      "objective": "What are the consequences of not adopting a better financial system?",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.7,
      "description": "Quantify what happens if the audience does nothing"
    },
    {
      "to": 8,
      "from": 4,
      "name": "Why Now",
      "slug": "15-why-now",
      "bestFor": "Sales pitches, fundraising, requesting immediate budget approval",
      "matchId": "0e99b9bd-9f09-48fc-a365-f09c20933506",
      "evidence": "Slides 4 and 8 highlight the need for better financial tools now and the timeliness of Pebble's solution.",
      "position": 1,
      "objective": "Why is now the right time for Pebble's solution?",
      "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
      "confidence": 0.8,
      "description": "Create temporal urgency by proving that the window of opportunity is opening or closing"
    }
  ],
  "imagePathAlt": null,
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  "locked": true
}