{
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  "docSlug": "lAiP0ObOSIWyJxR8uPXj",
  "documentTitle": "Read the pitch deck that secured $6.2 million for Pebble;; the new Y-Combinator-backed crypto startup that's been accused by a competitor of using sneaky tactics to copy its product and pitch",
  "authorId": "Pitchdecks",
  "authorName": "Pebble",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 4,
  "pageCount": 9,
  "prevPage": 3,
  "nextPage": 5,
  "slideType": "why_now",
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  "density": "balanced",
  "nDataPoints": 0,
  "notes": null,
  "elementsJson": [
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  "metadataConfidence": 1,
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  "slideHref": "/slides/019dd923-5f69-752d-a9bb-7f167336e4f8/4",
  "deckHref": "/decks/019dd923-5f69-752d-a9bb-7f167336e4f8",
  "deckJsonHref": "/decks/019dd923-5f69-752d-a9bb-7f167336e4f8.json",
  "deckAnchorHref": "/decks/019dd923-5f69-752d-a9bb-7f167336e4f8#slide-4",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "But there's not an existing day-to-day financial app that hedges against inflation.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
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      },
      "kind": "paragraph",
      "text": "Inflation has risen to levels we haven't seen since December of 1981.\n\nBut there's not an existing day-to-day financial app that hedges against inflation. Every new app just builds on the same crumbling foundations laid down by 1970s banking.",
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      "bbox": {
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      "kind": "title",
      "text": "People need better financial tools NOW",
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      "componentId": "4d8ddb1d-f981-4ba7-b7f7-c07eac4e39b8",
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  "frameworks": [
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      "matchId": "1f4a1e25-9376-43b5-bb33-6ef74a0f9a1f",
      "evidence": "The slide explicitly frames the market opportunity around current macroeconomic conditions (inflation) and the obsolescence of legacy systems.",
      "confidence": 1
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  ],
  "arcBeats": [
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      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Problem (Identify pain)",
      "beatSlug": "problem-agitate-solution-problem-identify-pain",
      "evidence": "Slides 2-4 present the problem, highlighting the failures of traditional banks and digital banks.",
      "position": 0,
      "confidence": 0.9,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
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  "loops": [
    {
      "to": 8,
      "from": 4,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "e2323801-6b6f-46f1-8a8c-ab7a78349264",
      "evidence": "The deck implies that the cost of inaction is high, and that Pebble's solution is necessary to create a better financial system.",
      "position": 0,
      "objective": "What are the consequences of not adopting a better financial system?",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.7,
      "description": "Quantify what happens if the audience does nothing"
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      "evidence": "Slides 4 and 8 highlight the need for better financial tools now and the timeliness of Pebble's solution.",
      "position": 1,
      "objective": "Why is now the right time for Pebble's solution?",
      "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
      "confidence": 0.8,
      "description": "Create temporal urgency by proving that the window of opportunity is opening or closing"
    }
  ],
  "imagePathAlt": null,
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  "locked": true
}