{
  "docId": "019dd923-5f69-752d-a9bb-71b2f117226d",
  "docSlug": "jqWVqIgTL8wUpOIuk6FZ",
  "documentTitle": "We got an exclusive look at the pitch deck that enterprise AI startup Peak used to raise $12 million",
  "authorId": "Pitchdecks",
  "authorName": "Peak",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 7,
  "pageCount": 10,
  "prevPage": 6,
  "nextPage": 8,
  "slideType": "traction",
  "function": "show_traction",
  "density": "dense",
  "nDataPoints": 3,
  "notes": "The chart shows a steady upward trend from Jul-17 to Jan-20.",
  "elementsJson": [
    "action_title",
    "area_chart",
    "big_number"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5f69-752d-a9bb-71b2f117226d/7",
  "deckHref": "/decks/019dd923-5f69-752d-a9bb-71b2f117226d",
  "deckJsonHref": "/decks/019dd923-5f69-752d-a9bb-71b2f117226d.json",
  "deckAnchorHref": "/decks/019dd923-5f69-752d-a9bb-71b2f117226d#slide-7",
  "components": [
    {
      "bbox": {
        "h": 0.65,
        "w": 0.48,
        "x": 0.168,
        "y": 0.228
      },
      "kind": "chart",
      "text": "ARR growth chart from Jul-17 to Jan-20",
      "attrs": null,
      "subkind": "area",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e36777b3-250f-45ad-978c-7829be152f23",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.07,
        "w": 0.05,
        "x": 0.91,
        "y": 0.06
      },
      "kind": "image",
      "text": "Peak logo",
      "attrs": null,
      "subkind": "logo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3e921752-84bd-42d9-8f00-b3e838be5c7e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.2,
        "x": 0.69,
        "y": 0.45
      },
      "kind": "metric",
      "text": "ARR Growth Q1 2020 140% YoY",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "10fadd05-fb06-458f-81e9-bd2291fd2ae9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.15,
        "x": 0.69,
        "y": 0.665
      },
      "kind": "metric",
      "text": "Gross Margin Q1 2020 79%",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1e9220ac-c581-48de-ad6d-69ba8895df7a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.15,
        "x": 0.69,
        "y": 0.235
      },
      "kind": "metric",
      "text": "ARR March 2020 £xxm",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "dddb185f-557e-49c9-a96d-4e7a9647ae89",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "ARR Growth: 140%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-d066-720a-9bec-53c4e295fe84",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.35,
        "x": 0.045,
        "y": 0.095
      },
      "kind": "title",
      "text": "Strong growth, high margins.",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "77fff90c-d1af-418b-a564-950162e57753",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Chart Selection Guide",
      "slug": "chart-selection-guide",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "6528caa8-da06-46d9-82b8-97a2a0899ff8",
      "evidence": "The slide includes an area chart showing ARR growth.",
      "confidence": 0.6
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 8,
      "from": 7,
      "beatId": "c4728f04-935d-44b1-99c2-7b73117f9d94",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Traction",
      "beatSlug": null,
      "evidence": "Slides 7-8 showcase Peak's growth and team",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [
    {
      "to": 9,
      "from": 2,
      "name": "Why Now",
      "slug": "15-why-now",
      "bestFor": "Sales pitches, fundraising, requesting immediate budget approval",
      "matchId": "bf22724d-4901-436c-baaf-194a6761fb3b",
      "evidence": "The deck presents a clear vision and growth plan",
      "position": 0,
      "objective": "Why now is the time for Peak's solution",
      "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
      "confidence": 0.6,
      "description": "Create temporal urgency by proving that the window of opportunity is opening or closing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}