{
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  "documentTitle": "Investors are pouring millions into startups tailored to ride-hail drivers and gig workers. Check out the 13-slide pitch deck insurance startup Cachet used to raise $5.7 million.",
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  "authorName": "Cachet",
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  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
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  "notes": "Shows four mobile app screens representing the end of the user onboarding/purchase process.",
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      "text": "USER JOURNEY 2/2",
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      "evidence": "The slide explicitly mentions 'USER JOURNEY 2/2' and displays screenshots of mobile app screens, indicating a customer journey map.",
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      "to": 13,
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      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
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      "evidence": "The deck's narrative and visuals convey the Golden Circle principles",
      "position": 1,
      "objective": "Why does Cachet's solution matter for the platform economy lifestyle?",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
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      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
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