{
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  "documentTitle": "Check out the pitch deck real estate startup Offr used to raise $3.6 million in seed funding during Covid",
  "authorId": "Pitchdecks",
  "authorName": "Offr",
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  "sourceTypeLabel": "Strategy consulting",
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  "notes": "Uses a custom funnel diagram with padlock icons to represent bottlenecks.",
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  "deckHref": "/decks/019dd923-5f69-752d-a9bb-628296e18a80",
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      "text": "Sales funnel stages: Portal buyer leads, Call backs, Viewings, Unqualified Offers, Offer Acceptance, Fall through",
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      "text": "25% - 33%",
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      "text": "Fall through rate: 25% - 33%",
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      "kind": "title",
      "text": "The Problem (contd)",
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      "confidence": 0.8,
      "parentBeatName": "Complication",
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  "loops": [
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      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
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      "evidence": "The problem statement implies the cost of inaction",
      "position": 0,
      "objective": "What if we don't improve the sales process?",
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      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
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      "matchId": "cdc2de31-8a20-42ec-adce-db3fcebbbed5",
      "evidence": "The value proposition is presented",
      "position": 1,
      "objective": "Why Offr's solution is a better way",
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