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  "documentTitle": "An agency vet used this pitch deck to sell what he called the 'Siri for marketers;;' landing clients including Johnson & Johnson and Chipotle",
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  "authorName": "Suzy",
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      "text": "Thanks to the Suzy, this leading spirits company was able to gain key insights on its competition and learn that a majority of consumers found their competitor's flavors appealing (42%) and that they would continue to purchase this brand in the future (65%).",
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      "text": "Background\nA leading spirits company wanted to get an understanding of the brand perception of a competitor and why consumers decide to purchase it.",
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      "text": "Outcome\nThanks to the Suzy, this leading spirits company was able to gain key insights on its competition and learn that a majority of consumers found their competitor's flavors appealing (42%) and that they would continue to purchase this brand in the future (65%).",
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      "text": "Objective\nThe team used Suzy to understand why, the primary motive, and if they would continue to purchase this competitive brand in the future.",
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      "text": "Tracking Competitive Purchases",
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