{
  "docId": "019dd923-5f69-752d-a9bb-51095521be36",
  "docSlug": "kKsdV5XKSxw5gOXDXt43",
  "documentTitle": "An agency vet used this pitch deck to sell what he called the 'Siri for marketers;;' landing clients including Johnson & Johnson and Chipotle",
  "authorId": "Pitchdecks",
  "authorName": "Suzy",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.838,
  "pageNumber": 7,
  "pageCount": 14,
  "prevPage": 6,
  "nextPage": 8,
  "slideType": "testimonial",
  "function": "illustrate_case",
  "density": "overcrowded",
  "nDataPoints": 2,
  "notes": "The slide uses a process flow diagram to illustrate the customer journey/development lifecycle.",
  "elementsJson": [
    "headline_text",
    "action_title",
    "process_diagram",
    "paragraph"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5f69-752d-a9bb-51095521be36/7",
  "deckHref": "/decks/019dd923-5f69-752d-a9bb-51095521be36",
  "deckJsonHref": "/decks/019dd923-5f69-752d-a9bb-51095521be36.json",
  "deckAnchorHref": "/decks/019dd923-5f69-752d-a9bb-51095521be36#slide-7",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Multi-phase research that would normally be very expensive and time consuming was conducted quickly and iteratively alongside target audience on Suzy.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-d066-720a-9bf1-1e4f4e88ecba",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.55,
        "w": 0.95,
        "x": 0.03,
        "y": 0.25
      },
      "kind": "framework",
      "text": "Phase 1: Validate Need and Market; Phase 2: Attribute Refinement; Phase 3: Concept Testing; Phase 4: Concept Refinement and Retail Positioning",
      "attrs": null,
      "subkind": "instance",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b6c07588-198c-4fa5-ac4e-5f4ee20da1e3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.15,
        "x": 0.8,
        "y": 0.85
      },
      "kind": "metric",
      "text": "End-to-end : 10 months; Each phase: 1 week",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "72b826a4-cb41-4609-b695-d3cbe5bb74e4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "time savings: 1 week",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-d066-720a-9bf1-230f4da621b0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.55,
        "x": 0.03,
        "y": 0.85
      },
      "kind": "paragraph",
      "text": "Multi-phase research that would normally be very expensive and time consuming was conducted quickly and iteratively alongside target audience on Suzy. The result was significant time and cost savings, as well as a confident, successful market launch.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3829d3f9-a5a2-47b5-832d-b1b7c71972f0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.9,
        "x": 0.03,
        "y": 0.12
      },
      "kind": "paragraph",
      "text": "A major beverage company used Suzy to support the entire development process from idea to product of a non-alcoholic beverage in the alcohol space.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "58f2d1b1-4de8-4688-aea3-4eab21c4cc27",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.4,
        "x": 0.03,
        "y": 0.04
      },
      "kind": "title",
      "text": "New to Market Innovation",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "05180a05-0bba-43d3-9834-da2e32231f35",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "process",
      "slug": null,
      "matchId": "3e302108-1b24-40d0-a796-036a943ab08a",
      "evidence": "Sequential 4-phase development flow",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 14,
      "from": 2,
      "beatId": "6a0317ae-9670-476b-98eb-34d27ff34ae3",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Solution",
      "beatSlug": "problem-agitate-solution-solution-provide-relief",
      "evidence": "The subsequent slides showcase Suzy's solution and its various applications.",
      "position": 1,
      "confidence": 0.9,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [
    {
      "to": 14,
      "from": 7,
      "name": "Voice Of Customer",
      "slug": "51-voice-of-customer",
      "bestFor": "Product strategy, customer experience, market research",
      "matchId": "1247fd5d-163a-4e15-98de-c93e3a607755",
      "evidence": "The deck features multiple testimonials from various industries.",
      "position": 0,
      "objective": "To demonstrate Suzy's value through customer testimonials",
      "structure": "What Customers Say (Verbatim) -> The Pattern Across Voices -> The Insight -> The Response",
      "confidence": 0.8,
      "description": "Let customer quotes and feedback drive the narrative and validate the insight"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}