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  "documentTitle": "An agency vet used this pitch deck to sell what he called the 'Siri for marketers;;' landing clients including Johnson & Johnson and Chipotle",
  "authorId": "Pitchdecks",
  "authorName": "Suzy",
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  "notes": "The slide uses a standard case study structure: Background, Objective, Outcome.",
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  "deckHref": "/decks/019dd923-5f69-752d-a9bb-51095521be36",
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      "text": "The team saw a 70% increase in brand recognition.",
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      "text": "Super Bowl Trophy",
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      "text": "Background: A top-performing frozen food brand needed to choose between 2 commercials to be aired during 2019's Super Bowl. Objective: Using Suzy, the team ran a monadic test of each commercial spot to both core target consumers and Gen Pop to understand which commercial performed best across both consumer groups. Outcome: Information was shared with the company's CMO and a clear winner was chosen, which aired during 2019's Super Bowl. The ad was one of the most talked and written about ad in the weeks after. The team saw a 70% increase in brand recognition.",
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      "text": "Advertising Testing",
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      "arcName": "Problem-Agitate-Solution",
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      "evidence": "The subsequent slides showcase Suzy's solution and its various applications.",
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      "evidence": "The deck features multiple testimonials from various industries.",
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      "objective": "To demonstrate Suzy's value through customer testimonials",
      "structure": "What Customers Say (Verbatim) -> The Pattern Across Voices -> The Insight -> The Response",
      "confidence": 0.8,
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