{
  "docId": "019dd923-5f69-752d-a9bb-51095521be36",
  "docSlug": "kKsdV5XKSxw5gOXDXt43",
  "documentTitle": "An agency vet used this pitch deck to sell what he called the 'Siri for marketers;;' landing clients including Johnson & Johnson and Chipotle",
  "authorId": "Pitchdecks",
  "authorName": "Suzy",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.838,
  "pageNumber": 13,
  "pageCount": 14,
  "prevPage": 12,
  "nextPage": 14,
  "slideType": "testimonial",
  "function": "illustrate_case",
  "density": "overcrowded",
  "nDataPoints": 1,
  "notes": "Case study format: Background, Objective, Outcome.",
  "elementsJson": [
    "headline_text",
    "paragraph",
    "bullet_list",
    "photo"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5f69-752d-a9bb-51095521be36/13",
  "deckHref": "/decks/019dd923-5f69-752d-a9bb-51095521be36",
  "deckJsonHref": "/decks/019dd923-5f69-752d-a9bb-51095521be36.json",
  "deckAnchorHref": "/decks/019dd923-5f69-752d-a9bb-51095521be36#slide-13",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Within 48 hours the insurance company was able to quickly understand & react to consumer perceptions on their new offering, giving teams a clearer understanding on how to optimize their offering & best practices to succeed in a potential market launch.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-d066-720a-9bf2-894a045a3c24",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.4,
        "w": 0.4,
        "x": 0.55,
        "y": 0.3
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4fd700e0-f5c5-4707-9201-8e9e274fbb73",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.45,
        "x": 0.05,
        "y": 0.6
      },
      "kind": "list",
      "text": "Understanding\nAppeal & Purchase Interest\nPrice Expectations\nExpected Retailers\nSources to Learn More\nInterest in Additional Features",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "69743893-adc3-4e36-a7d7-a46198abc82f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.45,
        "x": 0.05,
        "y": 0.75
      },
      "kind": "paragraph",
      "text": "Outcome\nWithin 48 hours the insurance company was able to quickly understand & react to consumer perceptions on their new offering, giving teams a clearer understanding on how to optimize their offering & best practices to succeed in a potential market launch.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "25b52d30-0061-49e3-93da-2b69ff4a7d27",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.45,
        "x": 0.05,
        "y": 0.4
      },
      "kind": "paragraph",
      "text": "Objective\nEngage with consumers who are either primarily responsible or share responsibility for insurance related decisions and regularly use a ride sharing service (like Uber or Lyft). Once identified, consumers were shown a description of the potential policy and asked questions to gauge initial feedback, such as:",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "345582ae-f961-413e-95e7-d6ffb636b7a6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.45,
        "x": 0.05,
        "y": 0.2
      },
      "kind": "paragraph",
      "text": "Background\nA leading insurance company wanted to quickly gauge consumer reaction to a new insurance policy under consideration focused on car rider/passenger coverage.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "cadbfb92-9201-4e4c-ad80-34d077944102",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.4,
        "x": 0.05,
        "y": 0.05
      },
      "kind": "title",
      "text": "Gauge Consumer Sentiment",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "832a1736-7518-48ce-886a-0bd6e35a63a9",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "List presentation",
      "slug": "list-presentation",
      "agent": null,
      "layer": "slide",
      "matchId": "310da216-d5c7-4844-a786-ed4d85e2cc3a",
      "evidence": "The slide contains a list/bullet component with multiple items, indicating a list presentation.",
      "confidence": 0.9
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 14,
      "from": 2,
      "beatId": "6a0317ae-9670-476b-98eb-34d27ff34ae3",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Solution",
      "beatSlug": "problem-agitate-solution-solution-provide-relief",
      "evidence": "The subsequent slides showcase Suzy's solution and its various applications.",
      "position": 1,
      "confidence": 0.9,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [
    {
      "to": 14,
      "from": 7,
      "name": "Voice Of Customer",
      "slug": "51-voice-of-customer",
      "bestFor": "Product strategy, customer experience, market research",
      "matchId": "1247fd5d-163a-4e15-98de-c93e3a607755",
      "evidence": "The deck features multiple testimonials from various industries.",
      "position": 0,
      "objective": "To demonstrate Suzy's value through customer testimonials",
      "structure": "What Customers Say (Verbatim) -> The Pattern Across Voices -> The Insight -> The Response",
      "confidence": 0.8,
      "description": "Let customer quotes and feedback drive the narrative and validate the insight"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}