{
  "docId": "019dd923-5f69-752d-a9bb-51095521be36",
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  "documentTitle": "An agency vet used this pitch deck to sell what he called the 'Siri for marketers;;' landing clients including Johnson & Johnson and Chipotle",
  "authorId": "Pitchdecks",
  "authorName": "Suzy",
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  "sourceTypeSlug": "strategy_consulting",
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  "notes": "Uses a classic Background-Objective-Outcome structure.",
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      "text": "The team determined the clear winner and was able to select the name that resonated best with their core audience, but also had the largest reach across any consumer.",
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      "text": "Stack of cookies",
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      "text": "Objective: The cookie company identified cookie purchasers in Suzy, showed a picture of their new cookie to consumers, described the ingredients in the cookie, and then asked them to select between the 2 names.",
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      "text": "Background: A cookie company was launching a new cookie flavor and was stuck between 2 names to give the cookie. One of which was more premium, where the other was more universal.",
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      "text": "Outcome: The team determined the clear winner and was able to select the name that resonated best with their core audience, but also had the largest reach across any consumer.",
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      "kind": "title",
      "text": "Test Language That Resonates With Consumers",
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      "evidence": "The deck features multiple testimonials from various industries.",
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      "structure": "What Customers Say (Verbatim) -> The Pattern Across Voices -> The Insight -> The Response",
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