{
  "docId": "019dd923-5f69-752d-a9bb-51095521be36",
  "docSlug": "kKsdV5XKSxw5gOXDXt43",
  "documentTitle": "An agency vet used this pitch deck to sell what he called the 'Siri for marketers;;' landing clients including Johnson & Johnson and Chipotle",
  "authorId": "Pitchdecks",
  "authorName": "Suzy",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.838,
  "pageNumber": 11,
  "pageCount": 14,
  "prevPage": 10,
  "nextPage": 12,
  "slideType": "testimonial",
  "function": "illustrate_case",
  "density": "dense",
  "nDataPoints": 1,
  "notes": "The slide uses a classic 'Before-After-Bridge' or 'Problem-Solution-Outcome' narrative structure.",
  "elementsJson": [
    "headline_text",
    "paragraph",
    "photo"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5f69-752d-a9bb-51095521be36/11",
  "deckHref": "/decks/019dd923-5f69-752d-a9bb-51095521be36",
  "deckJsonHref": "/decks/019dd923-5f69-752d-a9bb-51095521be36.json",
  "deckAnchorHref": "/decks/019dd923-5f69-752d-a9bb-51095521be36#slide-11",
  "components": [
    {
      "bbox": {
        "h": 0.6,
        "w": 0.25,
        "x": 0.68,
        "y": 0.24
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "46cdda02-c867-4e50-ac84-a259964b8018",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.1,
        "x": 0.03,
        "y": 0.77
      },
      "kind": "metric",
      "text": "Time\n1 hour",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4297fb98-10ac-4ece-8db9-ac719c30aed0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.45,
        "x": 0.03,
        "y": 0.41
      },
      "kind": "paragraph",
      "text": "Solution\nThe team identified the customer's shoppers on Suzy, then carved out \"Non-Food & Beverage Purchasers\" from this group to gauge interest in the cooler idea (equipped with mock-up image)",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1dd518d8-58c0-49ac-b183-f96516688eb3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.45,
        "x": 0.03,
        "y": 0.59
      },
      "kind": "paragraph",
      "text": "Outcome\nWithin an hour, the team had results to show the customer that reaffirmed that the cooler was a good way to grow sales and convert new food and beverage purchasers. The customer was excited about the idea and even suggested they scale larger!",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "49154308-2820-425f-8712-39ed240cd0ff",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.45,
        "x": 0.03,
        "y": 0.23
      },
      "kind": "paragraph",
      "text": "Background\nA CPG Category Management team was pitching an idea for a snack cooler in a meeting with a major grocery customer and needed shopper insights to support their recommendation that same day",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d58dce3c-7cd9-492e-b658-1ec649e0807e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.45,
        "x": 0.03,
        "y": 0.05
      },
      "kind": "title",
      "text": "Shopper insights/category",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "16c5754e-6c3d-4ada-a3a9-1618944a944a",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "before-after-bridge",
      "slug": null,
      "matchId": "c6a0d0c4-8137-45cc-8d08-08a6d5a5512c",
      "evidence": "The slide follows a clear narrative of Background (Problem), Solution, and Outcome.",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 14,
      "from": 2,
      "beatId": "6a0317ae-9670-476b-98eb-34d27ff34ae3",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Solution",
      "beatSlug": "problem-agitate-solution-solution-provide-relief",
      "evidence": "The subsequent slides showcase Suzy's solution and its various applications.",
      "position": 1,
      "confidence": 0.9,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [
    {
      "to": 14,
      "from": 7,
      "name": "Voice Of Customer",
      "slug": "51-voice-of-customer",
      "bestFor": "Product strategy, customer experience, market research",
      "matchId": "1247fd5d-163a-4e15-98de-c93e3a607755",
      "evidence": "The deck features multiple testimonials from various industries.",
      "position": 0,
      "objective": "To demonstrate Suzy's value through customer testimonials",
      "structure": "What Customers Say (Verbatim) -> The Pattern Across Voices -> The Insight -> The Response",
      "confidence": 0.8,
      "description": "Let customer quotes and feedback drive the narrative and validate the insight"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}