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  "documentTitle": "An agency vet used this pitch deck to sell what he called the 'Siri for marketers;;' landing clients including Johnson & Johnson and Chipotle",
  "authorId": "Pitchdecks",
  "authorName": "Suzy",
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  "sourceTypeSlug": "strategy_consulting",
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  "pageNumber": 10,
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  "slideType": "testimonial",
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  "notes": "Uses a 'Challenge/Solution' framework to present a customer success story.",
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      "text": "Total Time: 3 hours",
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      "text": "Challenge: A healthy bread brand wanted to see if the inclusion of canola oil in a new product would deter their target consumers from purchasing.",
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      "text": "Solution: Using Suzy, the team monadically tested different package design graphics that each featured a different type of oil to see what effect (if any) each had on purchase intent and other key attribution measures. After ranking PI and attributes on 5-point scales, participants shared open ended feedback explaining exactly what they did and didn't like about each package, helping the brand to understand the impact of the oil vs other elements.",
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      "kind": "title",
      "text": "Ingredient & Package Design testing",
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      "evidence": "The deck features multiple testimonials from various industries.",
      "position": 0,
      "objective": "To demonstrate Suzy's value through customer testimonials",
      "structure": "What Customers Say (Verbatim) -> The Pattern Across Voices -> The Insight -> The Response",
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