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      "text": "CHALLENGES FACED: test IO, now part of EPAM, is a global leader in software crowd testing. With a focus on generating qualified meetings with senior decision-makers and building opportunity pipeline, the SDR and Marketing team previously used direct mail and gifting to cut through the noise. The process was manual and time-consuming, taking over 4 weeks per campaign to execute. Campaigns became outdated due to the time it took to roll out as items were packed manually in the test IO offices. This also meant prospecting time was reduced. SDRs couldn't track when packages arrived in real-time, which meant following up in a timely manner wasn't possible.",
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