{
  "docId": "019dd923-5f69-752d-a9bb-3d9ae6761824",
  "docSlug": "jtb1zu2QlkMMePyVEXG3",
  "documentTitle": "A 22-year-old founder used a Notion memo to raise $5.6 million for a startup that helps immigrants with paperwork. Here's an exclusive look.",
  "authorId": "Pitchdecks",
  "authorName": "Ellis Technologies",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 2.309,
  "pageNumber": 12,
  "pageCount": 16,
  "prevPage": 11,
  "nextPage": 13,
  "slideType": "go_to_market",
  "function": "plan_implementation",
  "density": "overcrowded",
  "nDataPoints": 1,
  "notes": "The slide uses a 'problem-solution' narrative structure to justify a non-traditional distribution channel.",
  "elementsJson": [
    "headline_text",
    "paragraph"
  ],
  "metadataConfidence": 0.95,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5f69-752d-a9bb-3d9ae6761824/12",
  "deckHref": "/decks/019dd923-5f69-752d-a9bb-3d9ae6761824",
  "deckJsonHref": "/decks/019dd923-5f69-752d-a9bb-3d9ae6761824.json",
  "deckAnchorHref": "/decks/019dd923-5f69-752d-a9bb-3d9ae6761824#slide-12",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "While our point solution competitors compete on CACs in the same digital channels, Ellis will distribute its products through international education agencies and consultants for an commission.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-d066-720a-9bed-2ed8ed360e65",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "CAC: 60%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-d066-720a-9bed-320c813a1aed",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.057,
        "w": 0.586,
        "x": 0.207,
        "y": 0.195
      },
      "kind": "paragraph",
      "text": "Furthermore, it's never been easier to launch a fintech company. Banking-as-a-service providers like Bond and Unit have created turn-key solutions to launch neobanks in a matter of months.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "28b2b7ca-831b-4a57-92b5-6d4ac0741206",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.057,
        "w": 0.586,
        "x": 0.207,
        "y": 0.26
      },
      "kind": "paragraph",
      "text": "We believe many more fintech up-starts will get created in the coming years to compete in this market. Relying on digital marketing channels for point solutions will be insufficient in the long run.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2afafb48-4496-41ae-8e3f-31b2c7d840fa",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.057,
        "w": 0.586,
        "x": 0.207,
        "y": 0.385
      },
      "kind": "paragraph",
      "text": "While our point solution competitors compete on CACs in the same digital channels, Ellis will distribute its products through international education agencies and consultants for a commission.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5ebddd68-01d9-406d-b084-0207c503ffe4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.085,
        "w": 0.586,
        "x": 0.207,
        "y": 0.103
      },
      "kind": "paragraph",
      "text": "It's never been easier to raise money for a startup - especially in fintech. Systemic headwinds across digital channels are pumping costs and slashing performance. B2C CACs rose 60% from 2014 to 2019, a trend that has since accelerated.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "898bf556-28ad-47bd-90f0-c6b9c528b853",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.142,
        "w": 0.586,
        "x": 0.207,
        "y": 0.45
      },
      "kind": "paragraph",
      "text": "How will it work? Ellis will partner with large international education agencies that send X students to the US per year. In May, Ellis sends X Ellis SIM cards to the agency's physical location depending on the number of students they expect to send to the US that year. During their \"pre-departure orientations\" for students (where they typically tell students to get a bank account and phone number ASAP), an agent would onboard their students with Ellis's products. Ellis pays the agency $Y x X.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ed241400-b54e-4e1d-8836-8b95620d69e8",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.038,
        "w": 0.335,
        "x": 0.207,
        "y": 0.044
      },
      "kind": "title",
      "text": "Distribution & Go To Market",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3252a403-2390-4982-8461-4fa54312a8cf",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.028,
        "w": 0.135,
        "x": 0.207,
        "y": 0.345
      },
      "kind": "title",
      "text": "How We Win",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5d92ef75-2ff0-4f6b-9039-d7bc6bb93dda",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "go-to-market-strategy",
      "slug": null,
      "matchId": "6c40fbc2-39e9-444f-a384-788ae15e5e1a",
      "evidence": "The slide explicitly details the distribution channel and partnership model.",
      "confidence": 0.9
    }
  ],
  "arcBeats": [],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}