{
  "docId": "019dd923-5f69-752d-a9bb-3abcf58ceb3f",
  "docSlug": "k0irqWXislYOAZNuzBbz",
  "documentTitle": "Australian tech unicorn Canva used this pitch deck on its journey to a whopping $40 billion valuation",
  "authorId": "Pitchdecks",
  "authorName": "Canva",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.344,
  "pageNumber": 2,
  "pageCount": 19,
  "prevPage": 1,
  "nextPage": 3,
  "slideType": "why_now",
  "function": "argue_timing",
  "density": "balanced",
  "nDataPoints": 3,
  "notes": "The slide uses a timeline to suggest that a new, unknown era is imminent, implying a market opportunity.",
  "elementsJson": [
    "timeline_visual",
    "headline_text"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5f69-752d-a9bb-3abcf58ceb3f/2",
  "deckHref": "/decks/019dd923-5f69-752d-a9bb-3abcf58ceb3f",
  "deckJsonHref": "/decks/019dd923-5f69-752d-a9bb-3abcf58ceb3f.json",
  "deckAnchorHref": "/decks/019dd923-5f69-752d-a9bb-3abcf58ceb3f#slide-2",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Change of leaders in publishing due to external innovation.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-d066-720a-9bed-7752a001ac04",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.96,
        "x": 0.02,
        "y": 0.55
      },
      "kind": "chart",
      "text": "Timeline of publishing eras from 1860 to 2012 and beyond.",
      "attrs": null,
      "subkind": "timeline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e5e21ea4-5132-41fb-944c-9559e1ceb639",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.25,
        "x": 0.724,
        "y": 0.025
      },
      "kind": "title",
      "text": "Change of leaders in publishing due to external innovation.",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "01c57a8e-89b0-4216-8926-35a5a2d73d4b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.25,
        "x": 0.08,
        "y": 0.05
      },
      "kind": "title",
      "text": "PUBLISHING ERAS",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "03de6f2f-7937-4088-bc99-9aa685a43f31",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "timeline",
      "slug": null,
      "matchId": "101666bb-c294-4e53-9a0f-c965c83492f2",
      "evidence": "Chronological progression of industry eras.",
      "confidence": 1
    }
  ],
  "arcBeats": [],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}