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  "docSlug": "jSL7OYeh4SrLdtXZqlNA",
  "documentTitle": "Check out the 28-page pitch deck YuLife used to raise $70 million from VCs to disrupt the $2 trillion life insurance market",
  "authorId": "Pitchdecks",
  "authorName": "YuLife",
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  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
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  "slideType": "product_demo",
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  "notes": "The slide highlights the gamification mechanics of the YuLife app, featuring a screenshot of the 'Quests' interface.",
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  "slideHref": "/slides/019dd923-5f69-752d-a9bb-340a6782416c/12",
  "deckHref": "/decks/019dd923-5f69-752d-a9bb-340a6782416c",
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      "kind": "image",
      "text": "Mobile app interface showing quest levels",
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      "kind": "list",
      "text": "Streaks: Complete a challenge 5-days in a row, receive bonus YuCoin. Chests: Unlock bonus YuCoin every 7 quests. Campaigns and Surges: Surges around key events throughout the year (e.g. World Health Day) where the amount of YuCoin a member can earn increases.",
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      "text": "YuLife has over 200 levels to engage and inspire people, with daily quests and challenges to maintain and reward engagement.",
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      "kind": "title",
      "text": "Quests and challenges.",
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  "metrics": [],
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      "matchId": "21ca09e3-3e66-4c55-83b7-0ee5de16f888",
      "evidence": "Use of streaks, chests, and levels to drive user behavior",
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      "beatName": "Solution (Provide relief)",
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      "evidence": "The pitch deck provides relief by introducing YuLife's solution and showcasing its benefits.",
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