{
  "docId": "019dd923-5f69-752d-a9bb-2b54246c79c6",
  "docSlug": "jMhNTVpkAk99SrvwJAd1",
  "documentTitle": "See the 30-slide presentation a women's healthcare startup used to raise $100 million one year after losing all its revenue 'overnight' because of COVID-19",
  "authorId": "Pitchdecks",
  "authorName": "Tia",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.787,
  "pageNumber": 3,
  "pageCount": 30,
  "prevPage": 2,
  "nextPage": 4,
  "slideType": "transition",
  "function": "transition",
  "density": "sparse",
  "nDataPoints": 0,
  "notes": "Uses a simple 'From/To' framework to signal a strategic shift.",
  "elementsJson": [
    "process_diagram"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5f69-752d-a9bb-2b54246c79c6/3",
  "deckHref": "/decks/019dd923-5f69-752d-a9bb-2b54246c79c6",
  "deckJsonHref": "/decks/019dd923-5f69-752d-a9bb-2b54246c79c6.json",
  "deckAnchorHref": "/decks/019dd923-5f69-752d-a9bb-2b54246c79c6#slide-3",
  "components": [
    {
      "bbox": {
        "h": 0.555,
        "w": 0.746,
        "x": 0.127,
        "y": 0.127
      },
      "kind": "framework",
      "text": "FROM Unbundling TO Rebundling",
      "attrs": null,
      "subkind": "instance",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "65944de6-a99c-4c2d-a66e-d9e2030ffe4b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.11,
        "w": 0.63,
        "x": 0.185,
        "y": 0.788
      },
      "kind": "paragraph",
      "text": "... Who and what will define the healthcare system of the future?",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "157e3f09-d7cf-481b-9da4-09c24ad89068",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "before-after-framing",
      "slug": null,
      "matchId": "2d513703-0d0a-477a-822e-4779f53dfc7e",
      "evidence": "The slide explicitly contrasts a 'From' state with a 'To' state to frame a strategic evolution.",
      "confidence": 1
    }
  ],
  "arcBeats": [
    {
      "to": 3,
      "from": 2,
      "beatId": "c096a787-8260-4b95-8c61-850a85366118",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Problem",
      "beatSlug": "sequoia-pitch-problem",
      "evidence": "Slides 2-3 discuss the current state of the healthcare system and the need for change.",
      "position": 0,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [
    {
      "to": 3,
      "from": 2,
      "name": "Why Now",
      "slug": "15-why-now",
      "bestFor": "Sales pitches, fundraising, requesting immediate budget approval",
      "matchId": "b730944b-a36b-454c-8fcb-0930682613bb",
      "evidence": "Slides 2-3 discuss the current moment in the US healthcare system.",
      "position": 0,
      "objective": "Why now is the right time for Tia",
      "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
      "confidence": 0.7,
      "description": "Create temporal urgency by proving that the window of opportunity is opening or closing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}