{
  "docId": "019dd923-5f69-752d-a9bb-250ff9200edb",
  "docSlug": "jKX63LL75bYgnI79hWBw",
  "documentTitle": "Here's the investor deck that $800 million startup Carta used to raise $150 million in venture capital",
  "authorId": "Pitchdecks",
  "authorName": "Carta",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 4,
  "pageCount": 23,
  "prevPage": 3,
  "nextPage": 5,
  "slideType": "solution",
  "function": "present_solution",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": "The slide uses a simple hub-spoke style diagram to represent the core value proposition of the platform.",
  "elementsJson": [
    "headline_text",
    "process_diagram"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5f69-752d-a9bb-250ff9200edb/4",
  "deckHref": "/decks/019dd923-5f69-752d-a9bb-250ff9200edb",
  "deckJsonHref": "/decks/019dd923-5f69-752d-a9bb-250ff9200edb.json",
  "deckAnchorHref": "/decks/019dd923-5f69-752d-a9bb-250ff9200edb#slide-4",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Create a simple way for issuers to transfer securities online",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-d064-717f-abd5-3f8b0189870d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.265,
        "w": 0.62,
        "x": 0.19,
        "y": 0.406
      },
      "kind": "diagram",
      "text": "Issuer to Owner ownership transfer",
      "attrs": null,
      "subkind": "process",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "10378ae6-3fa5-4ba2-9b35-1ce707f86f9e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.033,
        "w": 0.561,
        "x": 0.056,
        "y": 0.263
      },
      "kind": "paragraph",
      "text": "Create a simple way for issuers to transfer securities online",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f12d6bdd-709f-4d80-bee2-a039be457769",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.085,
        "w": 0.148,
        "x": 0.056,
        "y": 0.115
      },
      "kind": "title",
      "text": "How?",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4fec832a-c401-4c92-9665-c587dbbad546",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 4,
      "from": 3,
      "beatId": "5c5d32e9-df91-41a0-9d1d-ae8c67262873",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Solution",
      "beatSlug": "sequoia-pitch-solution",
      "evidence": "The solution is presented on pages 3 and 4.",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [
    {
      "to": 21,
      "from": 2,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "26f0b89c-2457-4931-9b05-121396d7c526",
      "evidence": "The problem statement and global problem sections imply the cost of inaction.",
      "position": 0,
      "objective": "What is the cost of not using Carta's solution?",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}