{
  "docId": "019dd923-5f69-752d-a9bb-250ff9200edb",
  "docSlug": "jKX63LL75bYgnI79hWBw",
  "documentTitle": "Here's the investor deck that $800 million startup Carta used to raise $150 million in venture capital",
  "authorId": "Pitchdecks",
  "authorName": "Carta",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 2,
  "pageCount": 23,
  "prevPage": 1,
  "nextPage": 3,
  "slideType": "problem_statement",
  "function": "frame_problem",
  "density": "dense",
  "nDataPoints": 2,
  "notes": "Uses a visual comparison between physical stock certificates and a mobile trading app interface.",
  "elementsJson": [
    "headline_text",
    "photo",
    "screenshot"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5f69-752d-a9bb-250ff9200edb/2",
  "deckHref": "/decks/019dd923-5f69-752d-a9bb-250ff9200edb",
  "deckJsonHref": "/decks/019dd923-5f69-752d-a9bb-250ff9200edb.json",
  "deckAnchorHref": "/decks/019dd923-5f69-752d-a9bb-250ff9200edb#slide-2",
  "components": [
    {
      "bbox": {
        "h": 0.45,
        "w": 0.32,
        "x": 0.14,
        "y": 0.268
      },
      "kind": "image",
      "text": "Stack of stock certificates",
      "attrs": null,
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7dc70015-e69f-4f97-b28a-79a5121fc681",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.48,
        "w": 0.16,
        "x": 0.588,
        "y": 0.255
      },
      "kind": "image",
      "text": "Mobile trading app interface",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "39c74bf5-67b4-47c2-a08b-0d6c497a0ab8",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.1,
        "x": 0.24,
        "y": 0.8
      },
      "kind": "metric",
      "text": "$20K",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7e5e5897-3e69-414e-bbab-dea86db278b2",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.1,
        "x": 0.63,
        "y": 0.8
      },
      "kind": "metric",
      "text": "$7",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c4a75d2f-da98-44d8-8311-8db6912384a9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "cost of ownership: $20K",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-d064-717f-abd6-d8cf6c41e2dd",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.1,
        "x": 0.25,
        "y": 0.75
      },
      "kind": "paragraph",
      "text": "Private",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c32d2a92-fbb1-4dc3-8759-de847d48aefa",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.1,
        "x": 0.63,
        "y": 0.75
      },
      "kind": "paragraph",
      "text": "Public",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ef47366e-b4d8-4f82-986d-8dfcad58ee51",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.2,
        "x": 0.05,
        "y": 0.1
      },
      "kind": "title",
      "text": "The problem",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "861d1133-f83b-4982-9956-c508c7f9a27d",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "comparison-frame",
      "slug": null,
      "matchId": "23d0dca5-dd6b-4105-853a-a3ef269b9086",
      "evidence": "Direct visual comparison of two investment types",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 2,
      "from": 2,
      "beatId": "896d0f67-4588-4532-af5a-87cfd148c81e",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Problem",
      "beatSlug": "sequoia-pitch-problem",
      "evidence": "The problem is clearly stated on page 2.",
      "position": 0,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [
    {
      "to": 21,
      "from": 2,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "26f0b89c-2457-4931-9b05-121396d7c526",
      "evidence": "The problem statement and global problem sections imply the cost of inaction.",
      "position": 0,
      "objective": "What is the cost of not using Carta's solution?",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}