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  "documentTitle": "Here's the investor deck that $800 million startup Carta used to raise $150 million in venture capital",
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  "authorName": "Carta",
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  "notes": "Includes definitions for CAC, Average ARR, and Payback period calculation.",
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      "text": "Payback period (months)",
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      "text": "Definitions: Customer Acquisition Cost (CAC) = Sales & Marketing spend (fully loaded) + Net implementation cost (fully loaded) by new subscription customer\nAverage ARR = Annual Recurring Revenue (ARR) by new subscription customer * Subscription gross margin\nPayback period = [ CAC / Average ARR ] x 12",
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