{
  "docId": "019dd923-5f69-752d-a9bb-1cf226bd6b67",
  "docSlug": "iz4wph5IL0enYmDxHIBo",
  "documentTitle": "Here's the 16-slide pitch deck Selfbook;; a startup bringing one-click booking to the travel industry;; used to raise $25 million from Tiger Global",
  "authorId": "Pitchdecks",
  "authorName": "Selfbook",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.786,
  "pageNumber": 2,
  "pageCount": 16,
  "prevPage": 1,
  "nextPage": 3,
  "slideType": "why_now",
  "function": "establish_context",
  "density": "sparse",
  "nDataPoints": 0,
  "notes": "Uses brand logos as social proof/precedent for the 'paradigm' shift.",
  "elementsJson": [
    "headline_text",
    "action_title",
    "logo_grid"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5f69-752d-a9bb-1cf226bd6b67/2",
  "deckHref": "/decks/019dd923-5f69-752d-a9bb-1cf226bd6b67",
  "deckJsonHref": "/decks/019dd923-5f69-752d-a9bb-1cf226bd6b67.json",
  "deckAnchorHref": "/decks/019dd923-5f69-752d-a9bb-1cf226bd6b67#slide-2",
  "components": [
    {
      "bbox": {
        "h": 0.06,
        "w": 0.68,
        "x": 0.16,
        "y": 0.675
      },
      "kind": "image",
      "text": "Shop Pay, Airbnb, Bolt, Amazon Prime, Uber, Affirm",
      "attrs": null,
      "subkind": "logo-grid",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "bbe264bf-d896-4f3f-8552-6845be4a2b67",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.6,
        "x": 0.2,
        "y": 0.265
      },
      "kind": "title",
      "text": "Today's consumer demands fast checkout and seamless one-click payment.",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "69365509-a03d-4c53-b651-629adcf11fb2",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.14,
        "x": 0.43,
        "y": 0.125
      },
      "kind": "title",
      "text": "PARADIGM",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "eba99476-1e59-4da0-8207-b0d7cf7b2ec5",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Problem-Agitate-Solve (PAS)",
      "slug": "problem-agitate-solve-pas",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "76d8fef5-ebea-4f76-8110-ce895142a3eb",
      "evidence": "Today's consumer demands fast checkout and seamless one-click payment.",
      "confidence": 0.7
    }
  ],
  "frameworks": [
    {
      "name": "authority-citation",
      "slug": null,
      "matchId": "8a12e090-4529-4e75-a0a6-60c8d1e12c22",
      "evidence": "Using established brands to validate the market trend.",
      "confidence": 0.9
    }
  ],
  "arcBeats": [],
  "loops": [
    {
      "to": 2,
      "from": 2,
      "name": "Why Now",
      "slug": "15-why-now",
      "bestFor": "Sales pitches, fundraising, requesting immediate budget approval",
      "matchId": "627163f0-f3b4-4233-aa88-f1b377247edf",
      "evidence": "slide 2",
      "position": 0,
      "objective": "Why now",
      "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
      "confidence": 0.6,
      "description": "Create temporal urgency by proving that the window of opportunity is opening or closing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}