{
  "docId": "019dd923-5f69-752d-a9bb-1b749e5d6cc9",
  "docSlug": "ixBKqvtKNcdn4ozlYSOl",
  "documentTitle": "Amplitude became a $7.1 billion company after popping 9% in its first day of trading. Read the pitch deck that helped its 33-year-old CEO convince investors to get in early.",
  "authorId": "Pitchdecks",
  "authorName": "Amplitude",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.768,
  "pageNumber": 8,
  "pageCount": 30,
  "prevPage": 7,
  "nextPage": 9,
  "slideType": "unfair_advantage",
  "function": "present_solution",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": null,
  "elementsJson": [
    "headline_text",
    "callout_box"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5f69-752d-a9bb-1b749e5d6cc9/8",
  "deckHref": "/decks/019dd923-5f69-752d-a9bb-1b749e5d6cc9",
  "deckJsonHref": "/decks/019dd923-5f69-752d-a9bb-1b749e5d6cc9.json",
  "deckAnchorHref": "/decks/019dd923-5f69-752d-a9bb-1b749e5d6cc9#slide-8",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Real-Time + Retroactive, Scale Up and Down, Accurate + Transparent.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-d064-717f-abd2-5bf3a3060701",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.256,
        "w": 0.302,
        "x": 0.06,
        "y": 0.398
      },
      "kind": "paragraph",
      "text": "Real-Time + Retroactive",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1646be54-b9a9-4618-b003-f55f8775c05d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.256,
        "w": 0.23,
        "x": 0.638,
        "y": 0.398
      },
      "kind": "paragraph",
      "text": "Accurate + Transparent",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "95c5a7f9-df72-4f25-979b-67d55ddee0cb",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.256,
        "w": 0.202,
        "x": 0.398,
        "y": 0.398
      },
      "kind": "paragraph",
      "text": "Scale Up and Down",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b78bb4d2-3ca0-45b6-9485-57c461c8ec18",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.067,
        "w": 0.471,
        "x": 0.064,
        "y": 0.104
      },
      "kind": "title",
      "text": "Competitive Advantages",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2fb1fdd9-c203-4625-a654-17dbe01a0639",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 11,
      "from": 6,
      "beatId": "a864073e-6abd-4e20-aaa1-7cbb667c4c0c",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Solution",
      "beatSlug": "sequoia-pitch-solution",
      "evidence": "The deck presents Amplitude's solution as a developer-friendly, scalable, and accurate analytics platform",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    },
    {
      "to": 8,
      "from": 7,
      "beatId": "cf309c49-2ebd-448a-95f8-987533261b09",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Traction",
      "beatSlug": null,
      "evidence": "The deck presents the growth and traction of Amplitude",
      "position": 4,
      "confidence": 0.8,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [
    {
      "to": 30,
      "from": 2,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "e74091fc-d95c-4ad8-a2a2-2de986c68d18",
      "evidence": "The deck presents the problems of current analytics tools and the benefits of Amplitude's solution",
      "position": 1,
      "objective": "The cost of inaction in the analytics market",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}