{
  "docId": "019dd923-5f69-752d-a9bb-1b749e5d6cc9",
  "docSlug": "ixBKqvtKNcdn4ozlYSOl",
  "documentTitle": "Amplitude became a $7.1 billion company after popping 9% in its first day of trading. Read the pitch deck that helped its 33-year-old CEO convince investors to get in early.",
  "authorId": "Pitchdecks",
  "authorName": "Amplitude",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.768,
  "pageNumber": 26,
  "pageCount": 30,
  "prevPage": 25,
  "nextPage": 27,
  "slideType": "competitive_analysis",
  "function": "compare_peers",
  "density": "dense",
  "nDataPoints": 0,
  "notes": "The pyramid is inverted, with the highest value/willingness to pay at the top.",
  "elementsJson": [
    "headline_text",
    "pyramid",
    "logo_grid"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5f69-752d-a9bb-1b749e5d6cc9/26",
  "deckHref": "/decks/019dd923-5f69-752d-a9bb-1b749e5d6cc9",
  "deckJsonHref": "/decks/019dd923-5f69-752d-a9bb-1b749e5d6cc9.json",
  "deckAnchorHref": "/decks/019dd923-5f69-752d-a9bb-1b749e5d6cc9#slide-26",
  "components": [
    {
      "bbox": {
        "h": 0.75,
        "w": 0.9,
        "x": 0.05,
        "y": 0.16
      },
      "kind": "diagram",
      "text": "Inverted pyramid showing three levels of market segmentation",
      "attrs": null,
      "subkind": "pyramid",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2da485e6-3381-46ab-b5ac-e93741afad39",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.08,
        "x": 0.02,
        "y": 0.5
      },
      "kind": "legend",
      "text": "Willingness to pay",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "eb5d9967-c165-4143-bbaf-15bb827ba131",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.84,
        "x": 0.08,
        "y": 0.68
      },
      "kind": "list",
      "text": "Level 1- Basic Metrics (DAU, revenue) FLURRY, Apsalar, Google Analytics",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6aab2d57-4684-4e8b-8d1b-26f18057e5a2",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.84,
        "x": 0.08,
        "y": 0.18
      },
      "kind": "list",
      "text": "Level 3- Business Intelligence (Behavioral cohorting, Data warehouse) Amplitude",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7bb198db-cde0-4f54-8e1f-eb1bdf41f6de",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.84,
        "x": 0.08,
        "y": 0.42
      },
      "kind": "list",
      "text": "Level 2- Product (Funnels, Retention, Segmentation) KISSmetrics, Localytics, mixpanel",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "dd7492cc-c402-44d3-8239-ca452b029bf1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.68,
        "x": 0.06,
        "y": 0.05
      },
      "kind": "title",
      "text": "COMPETITIVE LANDSCAPE",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "aff3cf93-eb9b-438b-90cd-b2a2eff0e9ab",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "2x2 matrix",
      "slug": "matrix-2x2",
      "agent": null,
      "layer": "slide",
      "matchId": "c8e29d49-b9fa-4296-8642-2aa9fb1a9fa8",
      "evidence": "Inverted pyramid showing three levels of market segmentation",
      "confidence": 0.5
    }
  ],
  "frameworks": [
    {
      "name": "pyramid",
      "slug": null,
      "matchId": "e14ee0c1-57d0-4141-93b2-1b0ceb035df9",
      "evidence": "The slide uses an inverted pyramid to segment competitors by value/willingness to pay.",
      "confidence": 1
    }
  ],
  "arcBeats": [],
  "loops": [
    {
      "to": 30,
      "from": 2,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "e74091fc-d95c-4ad8-a2a2-2de986c68d18",
      "evidence": "The deck presents the problems of current analytics tools and the benefits of Amplitude's solution",
      "position": 1,
      "objective": "The cost of inaction in the analytics market",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}