{
  "docId": "019dd923-5f69-752d-a9bb-1b749e5d6cc9",
  "docSlug": "ixBKqvtKNcdn4ozlYSOl",
  "documentTitle": "Amplitude became a $7.1 billion company after popping 9% in its first day of trading. Read the pitch deck that helped its 33-year-old CEO convince investors to get in early.",
  "authorId": "Pitchdecks",
  "authorName": "Amplitude",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.768,
  "pageNumber": 23,
  "pageCount": 30,
  "prevPage": 22,
  "nextPage": 24,
  "slideType": "unfair_advantage",
  "function": "present_solution",
  "density": "dense",
  "nDataPoints": 0,
  "notes": null,
  "elementsJson": [
    "action_title",
    "bullet_list",
    "screenshot"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5f69-752d-a9bb-1b749e5d6cc9/23",
  "deckHref": "/decks/019dd923-5f69-752d-a9bb-1b749e5d6cc9",
  "deckJsonHref": "/decks/019dd923-5f69-752d-a9bb-1b749e5d6cc9.json",
  "deckAnchorHref": "/decks/019dd923-5f69-752d-a9bb-1b749e5d6cc9#slide-23",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Go beyond the dashboard to answer more complex questions",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-d064-717f-abd1-fd096db3651c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.63,
        "x": 0.325,
        "y": 0.79
      },
      "kind": "image",
      "text": "Table showing user event timelines",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "33f11301-2abf-406f-a879-f58136d69c27",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.48,
        "w": 0.415,
        "x": 0.435,
        "y": 0.256
      },
      "kind": "image",
      "text": "UI for defining behavioral cohorts",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e3320468-00cb-4fb9-a06f-e0f587e270bc",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.3,
        "x": 0.04,
        "y": 0.875
      },
      "kind": "list",
      "text": "Drill down to the individual",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "168c4a70-0a56-4a63-8aa9-a15e3710776e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.35,
        "x": 0.04,
        "y": 0.425
      },
      "kind": "list",
      "text": "Redshift: Go beyond the dashboard to answer more complex questions; Directly query w/ SQL; We house all the raw data",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "24ef36e8-34ae-4c97-96b3-51462cacc7d7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.3,
        "x": 0.04,
        "y": 0.77
      },
      "kind": "paragraph",
      "text": "User timelines, User lists",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b460d5e4-bd8f-4c25-9a82-e16e0997bd83",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.3,
        "x": 0.04,
        "y": 0.29
      },
      "kind": "paragraph",
      "text": "Behavioral cohorts",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "fdcc01a9-d6f5-4378-ac10-5942bc7ae2aa",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.6,
        "x": 0.04,
        "y": 0.04
      },
      "kind": "title",
      "text": "TECH ADVANTAGES: ANSWER MORE COMPLEX QUESTIONS",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7ae29fa5-4c11-4b7e-b49b-d52527045e61",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [],
  "loops": [
    {
      "to": 25,
      "from": 17,
      "name": "Why Now",
      "slug": "15-why-now",
      "bestFor": "Sales pitches, fundraising, requesting immediate budget approval",
      "matchId": "d12bc0a2-9b62-4006-9272-80d3047c15f7",
      "evidence": "The deck presents the mobile growth, big data growth, and event data as the foundational requirement for modern marketing and analytics tools",
      "position": 0,
      "objective": "Why now is the right time for Amplitude",
      "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
      "confidence": 0.7,
      "description": "Create temporal urgency by proving that the window of opportunity is opening or closing"
    },
    {
      "to": 30,
      "from": 2,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "e74091fc-d95c-4ad8-a2a2-2de986c68d18",
      "evidence": "The deck presents the problems of current analytics tools and the benefits of Amplitude's solution",
      "position": 1,
      "objective": "The cost of inaction in the analytics market",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}