{
  "docId": "019dd923-5f69-752d-a9bb-1b749e5d6cc9",
  "docSlug": "ixBKqvtKNcdn4ozlYSOl",
  "documentTitle": "Amplitude became a $7.1 billion company after popping 9% in its first day of trading. Read the pitch deck that helped its 33-year-old CEO convince investors to get in early.",
  "authorId": "Pitchdecks",
  "authorName": "Amplitude",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.768,
  "pageNumber": 19,
  "pageCount": 30,
  "prevPage": 18,
  "nextPage": 20,
  "slideType": "solution",
  "function": "present_solution",
  "density": "overcrowded",
  "nDataPoints": 0,
  "notes": null,
  "elementsJson": [
    "headline_text",
    "bullet_list",
    "callout_box"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5f69-752d-a9bb-1b749e5d6cc9/19",
  "deckHref": "/decks/019dd923-5f69-752d-a9bb-1b749e5d6cc9",
  "deckJsonHref": "/decks/019dd923-5f69-752d-a9bb-1b749e5d6cc9.json",
  "deckAnchorHref": "/decks/019dd923-5f69-752d-a9bb-1b749e5d6cc9#slide-19",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Analytics that app teams love, before and after their app takes off",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-d064-717f-abd1-53f77f45001a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.18,
        "w": 0.38,
        "x": 0.05,
        "y": 0.775
      },
      "kind": "list",
      "text": "Fair pricing at scale",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0578e7e4-68bd-48ac-8543-4dca3bff5333",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.18,
        "w": 0.38,
        "x": 0.05,
        "y": 0.56
      },
      "kind": "list",
      "text": "Fast, open access to data",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "83863b1e-5908-4e0e-92a8-f2cd07928047",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.18,
        "w": 0.38,
        "x": 0.05,
        "y": 0.345
      },
      "kind": "list",
      "text": "Better answers to critical questions",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f6e56fc8-fc1e-4fe5-a93e-2ba5a9c10d64",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.18,
        "w": 0.48,
        "x": 0.46,
        "y": 0.775
      },
      "kind": "paragraph",
      "text": "Flat rate annual Enterprise contracts with room to grow, Pricing lets customers comfortably measure any events they want, even with large user base",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "09af8184-cd8c-4918-947c-9fb4c467cf68",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.18,
        "w": 0.48,
        "x": 0.46,
        "y": 0.56
      },
      "kind": "paragraph",
      "text": "We take care of the whole ETL pipeline, Direct access to raw data on Redshift – no one else does this, Back-end optimized for real-time queries on large volumes",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1ba2176c-0c6a-485b-bc7b-e78b66e21de6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.18,
        "w": 0.48,
        "x": 0.46,
        "y": 0.345
      },
      "kind": "paragraph",
      "text": "Behavioral cohorting, User histories, Customer Success Manager is an addition to customer's data science team",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e18240f8-23f9-4da7-8c09-a059224ef04c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.6,
        "x": 0.2,
        "y": 0.21
      },
      "kind": "title",
      "text": "Analytics that app teams love, before and after their app takes off",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a90c81a2-ce87-4c35-a09e-c0bcda4e1e42",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.16,
        "w": 0.58,
        "x": 0.03,
        "y": 0.05
      },
      "kind": "title",
      "text": "SOLUTION: AMPLITUDE AS A CONCEPT",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "853ced45-926b-48fe-9633-20e87689c515",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [],
  "loops": [
    {
      "to": 25,
      "from": 17,
      "name": "Why Now",
      "slug": "15-why-now",
      "bestFor": "Sales pitches, fundraising, requesting immediate budget approval",
      "matchId": "d12bc0a2-9b62-4006-9272-80d3047c15f7",
      "evidence": "The deck presents the mobile growth, big data growth, and event data as the foundational requirement for modern marketing and analytics tools",
      "position": 0,
      "objective": "Why now is the right time for Amplitude",
      "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
      "confidence": 0.7,
      "description": "Create temporal urgency by proving that the window of opportunity is opening or closing"
    },
    {
      "to": 30,
      "from": 2,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "e74091fc-d95c-4ad8-a2a2-2de986c68d18",
      "evidence": "The deck presents the problems of current analytics tools and the benefits of Amplitude's solution",
      "position": 1,
      "objective": "The cost of inaction in the analytics market",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}