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  "documentTitle": "Amplitude became a $7.1 billion company after popping 9% in its first day of trading. Read the pitch deck that helped its 33-year-old CEO convince investors to get in early.",
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      "text": "Retention is the key to long term growth\nFacebook wanted to know: what is the best predictor of long-term user engagement?\nThe answer: adding 7 friends in 10 days",
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      "text": "THE FACEBOOK STUDY: ANALYTICS APPLIED",
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