{
  "docId": "019dd923-5f69-752d-a9bb-1b749e5d6cc9",
  "docSlug": "ixBKqvtKNcdn4ozlYSOl",
  "documentTitle": "Amplitude became a $7.1 billion company after popping 9% in its first day of trading. Read the pitch deck that helped its 33-year-old CEO convince investors to get in early.",
  "authorId": "Pitchdecks",
  "authorName": "Amplitude",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.768,
  "pageNumber": 16,
  "pageCount": 30,
  "prevPage": 15,
  "nextPage": 17,
  "slideType": "context",
  "function": "establish_context",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": null,
  "elementsJson": [
    "headline_text",
    "bullet_list",
    "paragraph"
  ],
  "metadataConfidence": 0.95,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5f69-752d-a9bb-1b749e5d6cc9/16",
  "deckHref": "/decks/019dd923-5f69-752d-a9bb-1b749e5d6cc9",
  "deckJsonHref": "/decks/019dd923-5f69-752d-a9bb-1b749e5d6cc9.json",
  "deckAnchorHref": "/decks/019dd923-5f69-752d-a9bb-1b749e5d6cc9#slide-16",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Analytics is the most important piece of infrastructure",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-d064-717f-abd0-a1861dfd10db",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.75,
        "x": 0.15,
        "y": 0.36
      },
      "kind": "list",
      "text": "It's what the most headcount is dedicated towards\nIt's always instrumented first\nIt's what app developers say is the most important\nSingle biggest infrastructure spend – regularly talk to app developers that pay more for analytics than everything else combined",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e028d722-07ba-40c2-985a-6c80645e762c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.75,
        "x": 0.1,
        "y": 0.3
      },
      "kind": "paragraph",
      "text": "Analytics is the most important piece of infrastructure",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7127a34e-690b-468b-b2ca-bbb81bc04663",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.07,
        "w": 0.65,
        "x": 0.06,
        "y": 0.08
      },
      "kind": "title",
      "text": "HOW DOES ANALYTICS FIT IN?",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "eee7b57b-f10f-43e0-b22c-e04f68f18206",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Audience Persona",
      "slug": "audience-persona",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "bf1322f1-8e21-4d5c-8022-f76a9ca2fcd1",
      "evidence": "paragraph/paragraph: Why is this so important?",
      "confidence": 0.7
    }
  ],
  "frameworks": [],
  "arcBeats": [],
  "loops": [
    {
      "to": 30,
      "from": 2,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "e74091fc-d95c-4ad8-a2a2-2de986c68d18",
      "evidence": "The deck presents the problems of current analytics tools and the benefits of Amplitude's solution",
      "position": 1,
      "objective": "The cost of inaction in the analytics market",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}