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  "documentTitle": "Amplitude became a $7.1 billion company after popping 9% in its first day of trading. Read the pitch deck that helped its 33-year-old CEO convince investors to get in early.",
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  "authorName": "Amplitude",
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  "slideType": "market_sizing",
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  "density": "dense",
  "nDataPoints": 2,
  "notes": "KPCB slide, likely from Mary Meeker's Internet Trends report.",
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      "text": "Analytics is even more important on mobile than on web - a greater fraction of revenue is direct than through ads",
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      "text": "Global Unit Shipments of Desktop PCs + Notebook PCs vs. Smartphones + Tablets, 2005-2015E",
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      "text": "Global Mobile App + Advertising Revenue, 2008 vs. 2012E",
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      "kind": "metric",
      "text": "CAGR: 129%",
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      "kind": "source-note",
      "text": "Source: Katy Huberty, Ehud Gelblum, Morgan Stanley Research. Data and Estimates as of 9/12.",
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      "kind": "title",
      "text": "Mobile Growth",
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