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  "documentTitle": "Amplitude became a $7.1 billion company after popping 9% in its first day of trading. Read the pitch deck that helped its 33-year-old CEO convince investors to get in early.",
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  "authorName": "Amplitude",
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  "slideType": "unfair_advantage",
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  "notes": "The bottom row of boxes suggests a three-part competitive advantage framework, with this slide focusing on the middle pillar.",
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  "deckHref": "/decks/019dd923-5f69-752d-a9bb-1b749e5d6cc9",
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      "kind": "list",
      "text": "Able to focus on the aggregations that we know the developer wants in advance, so we don’t have to keep all raw data in memory, reducing costs significantly\nSampling at scale on lower-tier plans. We store the data (cheap), we just don’t compute aggregations across the full set (expensive)\nFocus on answering the questions developers care about on mobile out of the box with one click - why did people leave my funnel?",
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        "x": 0.44,
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      "kind": "other",
      "text": "Accurate + Transparent",
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      "componentId": "10220f87-b4d4-4345-8da9-a76d140a401d",
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      "kind": "other",
      "text": "Real-Time + Retroactive",
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      },
      "kind": "other",
      "text": "Scale Up and Down",
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      "kind": "title",
      "text": "Competitive Advantage: Scales Up and Down",
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      "subkind": "headline",
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      "beatId": "a864073e-6abd-4e20-aaa1-7cbb667c4c0c",
      "arcName": "The Sequoia Pitch",
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      "beatName": "Solution",
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      "evidence": "The deck presents Amplitude's solution as a developer-friendly, scalable, and accurate analytics platform",
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      "name": "Cost Of Inaction",
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      "matchId": "e74091fc-d95c-4ad8-a2a2-2de986c68d18",
      "evidence": "The deck presents the problems of current analytics tools and the benefits of Amplitude's solution",
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      "objective": "The cost of inaction in the analytics market",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
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      "description": "Quantify what happens if the audience does nothing"
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