{
  "docId": "019dd923-5f69-752d-a9bb-15c488290342",
  "docSlug": "j9CnJVPDer8SY5c4MtUt",
  "documentTitle": "Check out the pitch deck camera subscription startup Giraffe360 used to raise $4.5 million to disrupt property photography",
  "authorId": "Pitchdecks",
  "authorName": "Giraffe360",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.776,
  "pageNumber": 5,
  "pageCount": 13,
  "prevPage": 4,
  "nextPage": 6,
  "slideType": "problem_statement",
  "function": "frame_problem",
  "density": "dense",
  "nDataPoints": 2,
  "notes": null,
  "elementsJson": [
    "action_title",
    "icon_grid"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5f69-752d-a9bb-15c488290342/5",
  "deckHref": "/decks/019dd923-5f69-752d-a9bb-15c488290342",
  "deckJsonHref": "/decks/019dd923-5f69-752d-a9bb-15c488290342.json",
  "deckAnchorHref": "/decks/019dd923-5f69-752d-a9bb-15c488290342#slide-5",
  "components": [
    {
      "bbox": {
        "h": 0.5,
        "w": 0.5,
        "x": 0.35,
        "y": 0.25
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "icon-grid",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "208aed82-8a74-4b0f-b3a3-373c4b730310",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.35,
        "x": 0.15,
        "y": 0.55
      },
      "kind": "list",
      "text": "Hire service providers: Expensive and time consuming. Virtual content is 3x more expensive than traditional photography and takes on average 48h to schedule service.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "04ba23b7-cce8-4c03-9d5d-d7cc165876a8",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.35,
        "x": 0.15,
        "y": 0.25
      },
      "kind": "list",
      "text": "Use smartphones: Low quality. Users can tell the difference, hurting leads.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0bcbf593-eab3-4d99-84c5-1c05f27ed86a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.35,
        "x": 0.55,
        "y": 0.25
      },
      "kind": "list",
      "text": "Train team with SLRs, lasers and 3D tools: Inconsistent. Hard to train average person to the level of skill required to build virtual experiences.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a8e8daf8-7bf6-43e7-b2aa-8946c1cd00c2",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.35,
        "x": 0.55,
        "y": 0.55
      },
      "kind": "list",
      "text": "Build in-house service team: Non-scalable. Expensive, requires multiple staff to manage all the different aspects of virtual experience creation.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f6761993-e79b-4903-b6c9-2245550c26e6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.7,
        "x": 0.15,
        "y": 0.05
      },
      "kind": "title",
      "text": "They have tried and failed to find cost-effective tools to build high quality content",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ad5fb415-bc7b-4a27-8e91-781681e68e34",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 5,
      "from": 4,
      "beatId": "a830fe76-b7b2-45ec-9d9a-73cffb4bab37",
      "arcName": "Rags to Riches",
      "arcSlug": "rags-to-riches",
      "beatName": "Problem",
      "beatSlug": "problem-agitate-solution-problem-identify-pain",
      "evidence": "Slides 4 and 5 clearly articulate the problem faced by real estate companies",
      "position": 0,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [
    {
      "to": 5,
      "from": 4,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "eb3eeb0f-fe54-48fc-8e19-0a197839d15e",
      "evidence": "Slides 4 and 5 emphasize the struggles of real estate companies",
      "position": 0,
      "objective": "Highlight the cost of not adopting Giraffe360's solution",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.7,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}