{
  "docId": "019dd923-5f69-752d-a9bb-09beaa0c3d6e",
  "docSlug": "iSwLRHw6meqDtFNq7elA",
  "documentTitle": "Uber's $3 billion acquisition of a major Middle Eastern rival is finally complete. Here's the pitch deck Careem used to secure its first round of venture capital 6 years ago.",
  "authorId": "Pitchdecks",
  "authorName": "Careem",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.294,
  "pageNumber": 8,
  "pageCount": 21,
  "prevPage": 7,
  "nextPage": 9,
  "slideType": "traction",
  "function": "show_traction",
  "density": "overcrowded",
  "nDataPoints": 6,
  "notes": "The chart is a dual-axis combination chart (bar for revenue, line for trips).",
  "elementsJson": [
    "action_title",
    "bar_chart_vertical",
    "line_chart",
    "bullet_list",
    "logo_grid"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5f69-752d-a9bb-09beaa0c3d6e/8",
  "deckHref": "/decks/019dd923-5f69-752d-a9bb-09beaa0c3d6e",
  "deckJsonHref": "/decks/019dd923-5f69-752d-a9bb-09beaa0c3d6e.json",
  "deckAnchorHref": "/decks/019dd923-5f69-752d-a9bb-09beaa0c3d6e#slide-8",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Revenue has grown 60%+ per month (on average); current annualized run-rate is $600-650k",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-d064-717f-abcd-6458f90e7752",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.7,
        "w": 0.5,
        "x": 0.06,
        "y": 0.2
      },
      "kind": "chart",
      "text": "Monthly revenue and trips",
      "attrs": null,
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "346f0bfe-55dc-47c3-bfb5-c6341e778714",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.38,
        "x": 0.57,
        "y": 0.68
      },
      "kind": "image",
      "text": "Corporate client logos",
      "attrs": null,
      "subkind": "logo-grid",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a157b5c4-2ae6-452b-b34c-558e2eca8142",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.45,
        "w": 0.38,
        "x": 0.57,
        "y": 0.2
      },
      "kind": "list",
      "text": "Launched the web for corporates in Sep'12, followed by the mobile app for consumers in Feb'13. Revenue has grown 60%+ per month (on average); current annualized run-rate is $600-650k. Trip volumes are split almost equally between corporates and consumers. 300+ drivers on the grid across 10+ providers in Dubai and Abu Dhabi. 15+ corporates and 1000+ users have signed up.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8f008950-7ace-4b71-8e4d-486c572216d0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "monthly revenue: $600-650k",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-d064-717f-abcd-6bfe39f4398e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.15,
        "x": 0.06,
        "y": 0.95
      },
      "kind": "source-note",
      "text": "SOURCE: Careem",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b1fd03af-22a6-444a-9d18-75ae446347d1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.88,
        "x": 0.06,
        "y": 0.08
      },
      "kind": "title",
      "text": "We launched in Dubai and Abu Dhabi in September; monthly revenues and trips have grown strongly since then",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "73d63fdf-d5b4-4d24-8fc4-fedd72b72096",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 10,
      "from": 7,
      "beatId": "52c13991-e944-461b-ae00-27b25c2a72b4",
      "arcName": "Rags to Riches",
      "arcSlug": "rags-to-riches",
      "beatName": "Rising Success",
      "beatSlug": "rags-to-riches-rising-success",
      "evidence": "The deck showcases traction and growth.",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Development",
      "parentBeatSlug": "development"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}