{
  "docId": "019dd923-5f69-752d-a9bb-09beaa0c3d6e",
  "docSlug": "iSwLRHw6meqDtFNq7elA",
  "documentTitle": "Uber's $3 billion acquisition of a major Middle Eastern rival is finally complete. Here's the pitch deck Careem used to secure its first round of venture capital 6 years ago.",
  "authorId": "Pitchdecks",
  "authorName": "Careem",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.294,
  "pageNumber": 3,
  "pageCount": 21,
  "prevPage": 2,
  "nextPage": 4,
  "slideType": "executive_summary",
  "function": "summarize",
  "density": "overcrowded",
  "nDataPoints": 8,
  "notes": null,
  "elementsJson": [
    "bullet_list"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5f69-752d-a9bb-09beaa0c3d6e/3",
  "deckHref": "/decks/019dd923-5f69-752d-a9bb-09beaa0c3d6e",
  "deckJsonHref": "/decks/019dd923-5f69-752d-a9bb-09beaa0c3d6e.json",
  "deckAnchorHref": "/decks/019dd923-5f69-752d-a9bb-09beaa0c3d6e#slide-3",
  "components": [
    {
      "bbox": {
        "h": 0.113,
        "w": 0.826,
        "x": 0.087,
        "y": 0.418
      },
      "kind": "list",
      "text": "We have been LIVE in Dubai and Abu Dhabi since September 2012. Current annualized revenue run-rate is $600-650k, growing at 50+% per month. We are serving some large high-profile corporate customers and an increasing number of consumers. Next target city is Doha, followed by the major cities in KSA (Riyadh, Jeddah, Dammam).",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "39395d5c-9303-41c4-bcbe-83e14c9e91b3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.028,
        "w": 0.826,
        "x": 0.087,
        "y": 0.821
      },
      "kind": "list",
      "text": "We are raising $600k from F&F and angels who can help strategically to build the team, scale volumes in UAE, and open up Doha/Riyadh",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "42db025d-dfa9-4be6-94c9-a274d35c07c3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.085,
        "w": 0.826,
        "x": 0.087,
        "y": 0.161
      },
      "kind": "list",
      "text": "Careem is a value-added aggregator of private cars (limos) and taxis in the Middle East. Customers can order a ride on careem.com and through Careem's mobile app, track their ride in real-time, pay with credit cards, rate their rides, and access receipts online.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4d54558a-28bf-4cff-a166-c18d2a2da7dc",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.113,
        "w": 0.826,
        "x": 0.087,
        "y": 0.273
      },
      "kind": "list",
      "text": "Our focus is building a scalable technology and operations platform that works with external providers to deliver a reliable and consistently high-quality service under Middle East's relatively challenging infrastructure. Current service levels are very high: 95% of trips are on-time, 99% are within 5-minutes; average rating is 4.7 on a 5.0 scale (35% of trips get a rating).",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "77abb0a1-c1f4-4c0e-816c-7100c275c34e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.057,
        "w": 0.826,
        "x": 0.087,
        "y": 0.708
      },
      "kind": "list",
      "text": "Founders, Magnus Olsson and Mudassir Sheikha, were both management consultants at McKinsey, and have prior tech-entrepreneurship backgrounds in Sweden and Silicon Valley respectively; current organization headcount is 15.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9ff191d1-a48d-46f7-b0f9-7d63441222c5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.085,
        "w": 0.826,
        "x": 0.087,
        "y": 0.563
      },
      "kind": "list",
      "text": "Our target market is the $4B+ chauffeur-driven passenger transportation market in GCC, which except for a few relatively bright spots (UAE), offers very poor service levels and is very inefficiently managed. We expect the infrastructure that we build to have applicability in other areas of logistics down the road.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a5d98dbf-fa0f-4f0b-925c-07f21f92b1e9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "ARR: $600-650k",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-d064-717f-abca-edc677fa23f8",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.035,
        "w": 0.291,
        "x": 0.066,
        "y": 0.105
      },
      "kind": "title",
      "text": "Executive summary",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "72931ffc-094f-4cf4-be5d-354b48cf8e1a",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Executive summary",
      "slug": "executive-summary",
      "agent": null,
      "layer": "slide",
      "matchId": "f82077a1-534d-4497-b44b-c710db9aae1e",
      "evidence": "list/bullet: Our focus is building a scalable technology and operations platform that works with external providers to deliver a reliable and consistently high-quality service under Middle East's relatively challenging i",
      "confidence": 0.9
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 3,
      "from": 1,
      "beatId": "a8d59446-8077-4b60-94fb-d2e147dc2163",
      "arcName": "Rags to Riches",
      "arcSlug": "rags-to-riches",
      "beatName": "Humble Origins",
      "beatSlug": "rags-to-riches-humble-origins",
      "evidence": "The deck starts with a cover page and disclaimer, followed by an executive summary.",
      "position": 0,
      "confidence": 0.8,
      "parentBeatName": "Setup",
      "parentBeatSlug": "setup"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}