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  "documentTitle": "Here's the pitch deck used by LEX Markets;; a new marketplace aimed at opening up commercial real estate to more investors",
  "authorId": "Pitchdecks",
  "authorName": "LEX Markets",
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  "documentKindLabel": "Pitch deck",
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  "notes": "The slide uses a side-by-side comparison framework to address two distinct user personas.",
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      "kind": "list",
      "text": "For Owners: Sell a minority equity position of a single asset. Raise non-voting, perpetual equity. Maintain control. Access more investors. Alternative to leverage. Use proceeds to replace LPs, monetize value, paydown capital, redeploy.",
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      "kind": "list",
      "text": "For Investors: Invest in a building, earn income, trade shares. Access individual assets. Purchase share for $250. Earn quarterly income. Trade on secondary market. Direct ownership. Use app or brokerage. Advisors can invest.",
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      "kind": "source-note",
      "text": "*Returns not guaranteed",
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      "kind": "title",
      "text": "What is LEX?",
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      "kind": "title",
      "text": "An attractive solution for both sides of the CRE market",
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  "loops": [
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      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
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      "matchId": "c6b6d0e1-e8a8-4923-af05-8e206fb1b435",
      "evidence": "The problem statement and why now sections imply a cost of inaction",
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      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
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